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Regulatory Information & Consumer Protection

Total Wealth Planning starts with your whole financial life, not with financial products.

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Most important life-and-money decisions involve far more than regulated investments: work, pensions, property, business, family, tax, spending, saving, resilience, future income and personal priorities.

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We help you understand the whole picture and build your capability to make better decisions. When a particular decision requires regulated investment advice, legal advice, tax advice or another specialist discipline, the appropriate professional is brought in for that part.

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Academy of Life Planning provides financial planning, education and decision support. We do not provide FCA-regulated investment advice, arrange regulated investments or provide regulated pension transfer recommendations.

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Where FCA-regulated advice or implementation is required, clients should use an appropriately authorised firm.

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Our services are subject to applicable UK consumer, contract and competition law. Consumer law is enforced by bodies including the Competition and Markets Authority and Trading Standards.

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This page explains what we do, what we do not do, where the FCA regulatory perimeter sits, and what rights and protections apply to clients.

Our Services in more detail

The Academy of Life Planning Limited provides professional services including:

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  • Financial education

  • Generic financial advice

  • Management consulting

  • Coaching, training, and mentorship

  • Events, workshops, and ongoing professional support

Important Information About Our Content

All content on this website is provided for informational and educational purposes only.

It reflects the views and experience of individual contributors, drawn from research, observation, and professional practice.

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Website content does not constitute FCA-regulated investment advice, legal advice, tax advice or accounting advice unless a separate engagement expressly states otherwise and the person providing that service is appropriately qualified and authorised where required.

 

We take reasonable care in preparing website content, but general educational material may not reflect your individual circumstances and may become outdated.

You should verify material that is important to a significant financial, legal or tax decision and obtain appropriate professional advice where necessary.

Nothing on this website excludes or limits liability where it would be unlawful to do so.

 

Use of the site is entirely at your own discretion and risk.

We do not guarantee that content will be kept up to date and accept no responsibility for third-party material accessed via links or references.

Our Regulatory Position

Financial planning is not automatically FCA-regulated investment advice.

Under FCA PERG 8.26, advice for the purposes of Article 53(1) must concern a particular investment. The FCA expressly gives “financial planning” as an example of generic advice that may fall outside that regulated activity.

The Academy does not recommend that clients buy, sell, hold or otherwise act in relation to particular regulated investments. We do not arrange regulated investment transactions or receive remuneration from investment products or assets under management.

The regulatory boundary depends on what is actually done in practice, not on the label applied to a service. Where a matter requires FCA-regulated advice or implementation, the client should use an appropriately authorised firm.

Pension Transfers

The Academy does not provide regulated pension transfer advice or a personal recommendation to transfer, convert or retain safeguarded pension benefits.

We may help clients understand pension terminology, scheme benefits, guarantees, risks, trade-offs and questions they may wish to explore.

Where regulated pension transfer advice is legally required or otherwise appropriate, the client must obtain that advice from an appropriately authorised pension transfer specialist.

Why We Are Not FCA Regulated

The Academy does not:

  • Provide advice on specific investments

  • Arrange or bring about regulated transactions

  • Make arrangements with a view to investment business

  • Issue or transmit dematerialised investment instructions

  • Advise on the liquidation of debt

 

Generic financial advice is specifically excluded from regulated activities.

This position is supported by the FCA’s Perimeter Guidance:

PERG 8.26 — Generic Financial Advice

Consumer law and the CMA

Academy services are subject to applicable UK consumer law.

The Competition and Markets Authority is one of the public bodies responsible for enforcing consumer law. Under the Digital Markets, Competition and Consumers Act 2024, the CMA has direct enforcement powers in relation to certain consumer-law breaches.

The CMA is not an ombudsman for individual complaints and does not provide the same function as the Financial Ombudsman Service.

Individual clients retain their contractual and statutory consumer rights, including rights relating to reasonable care and skill, misleading practices and other applicable remedies.

Important Guidance

Our planning services are designed as stand-alone professional services.

If you require financial products:

  • These may be sourced directly from the market, or

  • Via regulated intermediaries

 

If you are seeking a personal recommendation for an investment product, you should consult an FCA-authorised adviser.

Complaints and redress

If you are dissatisfied with an Academy service, please raise the matter with us first using our published complaints procedure.

We will investigate complaints fairly and respond within the timescales stated in that procedure.

Academy financial-planning services described on this page are not FCA-regulated investment advice and complaints about those services are not generally within the jurisdiction of the Financial Ombudsman Service or Financial Services Compensation Scheme merely because they concern financial planning.

Clients may nevertheless have rights under contract, consumer law and the general law, including rights relating to services not performed with reasonable care and skill.

Depending on the circumstances, external routes may include Trading Standards, applicable alternative dispute-resolution arrangements, professional bodies or the civil courts.

Details of our professional indemnity insurance and complaints process are available on request.

Independent accountability and conflicts

The Academy’s complaints and consumer-protection arrangements do not depend on any campaign group, professional network or external organisation with which Stephen Conley may separately be associated.

Complaints about Academy services are handled under the Academy’s published Complaints Procedure. Where a complaint concerns Stephen personally, or where he has been directly involved in the matter complained of, an independent person may be asked to review the complaint or proposed outcome where reasonably practicable.

Any external organisation with which Stephen is associated remains responsible for managing its own conflicts of interest. Stephen would not expect to participate in the handling of a matter by another organisation where he had a material conflict.

Academy clients remain free to obtain independent legal advice, consumer assistance or other professional support at any time.

In Simple Terms

We sell plans, not products.

Company Information

The Academy of Life Planning Limited is a UK service-sector trading company.

  • Registered in England & Wales: 08016568

  • Registered Office:
    9 Franklin Way, Spilsby, Lincolnshire, PE23 5GG, United Kingdom

Data Protection

  • Registered with the Information Commissioner’s Office (ICO)

  • ICO Reference: ZA502687

Need More Detail?

For further information, please refer to our Terms and Conditions.

If you have any questions or require clarification, you are welcome to contact us.

Data & Privacy

Your information should remain under your control.
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Academy OS is designed to help you think clearly, organise decisions and use AI safely without surrendering unnecessary personal information.

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Most tools work effectively with estimates, ranges and non-identifying summaries. You do not need to share more than is necessary to receive useful support.

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What not to share

Please do not enter:

  • passport or identity document numbers

  • National Insurance or tax reference numbers

  • full account numbers, card numbers or security details

  • passwords, verification codes or login information

  • unnecessary copies of bank, pension or investment statements

  • anything you would not want stored in your AI platform history

 

Use rounded figures, ranges and anonymised descriptions wherever possible.

 

How AI is used

Academy OS uses AI as a structured thinking assistant.

 

It can help you:

  • explain concepts in plain English

  • organise information

  • model scenarios using estimates

  • surface trade-offs and risks

  • draft planning outputs or next-step summaries

 

AI is not used as:

  • a regulated advice file

  • a permanent client record

  • identity verification

  • transaction execution

  • a substitute for professional judgement

 

Where your information is processed

When you use a Chat App, your entries are processed inside the AI platform you are using, such as Claude, ChatGPT or another provider.

 

Those platforms operate under their own terms, privacy policies and data processing arrangements. Their cloud infrastructure may be outside the UK.

 

The Academy of Life Planning does not receive, download or store your chat content unless you choose to send it to us separately.

 

Using these tools for complaints, disputes or legal matters

Some Academy OS tools help you organise facts, timelines, evidence and decisions.

They are not legal services.

 

Content created using these tools is not covered by legal professional privilege. If your situation becomes part of a formal complaint, investigation or legal process, documents you create may be reviewed.

 

Use the tools carefully:

  • focus on facts

  • avoid speculation

  • keep language measured

  • only include relevant information

  • review carefully before sending anything externally

 

If you work with a professional

If you choose to share your outputs with a planner, adviser, solicitor, accountant or other professional, they are responsible for their own record-keeping, privacy obligations and regulatory duties.

 

Academy OS remains educational decision support unless a separate professional engagement is agreed.

 

Your control

You control:

  • what you enter

  • how much detail you provide

  • whether you anonymise information

  • whether you share outputs with anyone else

  • whether you proceed at all

 

For maximum privacy, use ranges, summaries and non-identifying details.

 

Safeguarding

If your situation involves severe distress, immediate danger or thoughts of self-harm, pause planning and seek appropriate crisis support. Your wellbeing comes first.

 

In summary

Use Academy OS wisely.

Share the minimum necessary.

Keep sensitive information out of AI chats wherever possible.

Your data should support your agency, not compromise it.

Academy OS is licensed professional infrastructure.

Academy OS is the operating system behind Total Wealth Planning.

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It includes the tools, templates, workflows, AI-assisted planning journeys, reports, prompts, methods, client structures, and practice infrastructure developed by the Academy of Life Planning.

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It is used by Academy-approved Total Wealth Planners and licensed practitioners who want to support clients without product conflict, asset-based fees, or dependency models.

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Professional access is not the same as personal public access.

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If you wish to use Total Wealth Plans, Navigator, The Leveller, Goliathon, Total Wealth Plan, Total Community Plan, or any Academy OS tool with clients, members, employees, service users, or inside a paid proposition, you need an appropriate Academy OS licence.

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This applies where the tools are:

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• Used with clients in a paid service
• Packaged into your own proposition
• Sold as standalone access
• Embedded into a website, portal, workflow, or client journey
• White-labelled or rebranded
• Used to generate paid reports or deliverables
• Used as part of a commercial planning, coaching, consulting, advice, education, or support service

 

Academy OS is not free commercial infrastructure.

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It is licensed so the Academy can keep developing, maintaining, improving, and supporting the tools fairly.

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Personal Use

For individuals using the tools for their own planning and decision support.

You may use the public tools to support your own thinking.

You may not use them commercially or charge others for access.

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Practitioner Access

For professionals who want to use Academy OS tools with clients as part of a clean, agency-restoring planning service.

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Practitioner access may include:

• Approved use with clients
• Academy OS tools and workflows
• Implementation support
• Practice development sessions
• Professional standards
• Total Wealth Planner pathway
• Community learning
• Updates and improvements

 

Practitioner access requires approval and an active licence or membership arrangement.

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Commercial or White-Label Use

For firms, platforms, professional practices, charities, employers, or organisations wanting to embed, repackage, white-label, distribute, or monetise Academy OS tools.

Commercial use requires a separate written licence.

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This may include a platform fee, per-client fee, revenue share, white-label licence, or bespoke agreement.

Let’s Talk

9 Franklin Way, Spilsby
Lincolnshire, UK, PE23 5GG

(+44) 7850 102070

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