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Build an Independent, Client-First Planning Practice

Without Starting from Scratch

Launch your holistic planning business in 90 days — with training, business setup, and steady professional support.

At the Office

For Experienced Advisers Ready for Their Next Chapter

Many advisers begin their careers inside large, vertically integrated, or volume-driven organisations.

These environments can provide:

  • Strong technical foundations

  • Structure and credibility

  • Early career momentum

 

Over time, however, some advisers begin to sense a misalignment.

Not because they’ve done anything wrong —
but because their professional maturity has outgrown the model.

You may find yourself wanting:

  • Greater alignment with your values

  • More control over how you serve clients

  • A business you genuinely own

  • A model that prioritises people, not just products

 

If that sounds familiar, you’re in the right place.

Common Signals It Might Be Time to Re-Think Your Model

You may recognise some of these experiences:

✔ Performance expectations that feel disconnected from client outcomes
✔ Financial pressure linked to internal structures or funding models
✔ A growing discomfort with sales-led conversations
✔ Clients asking for clarity and transparency you can’t fully offer
✔ A desire for a practice that feels sustainable — professionally and personally

 

None of this means you failed.

It usually means you’ve grown beyond the environment you were trained in.

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A Different Way to Practise — Calmly and Professionally

The Elite Planner Accelerator supports experienced advisers to transition into:

  • Independent

  • Client-first

  • Human-centred

  • Ethically grounded

 

planning practices — without burning bridges or starting again from zero.

This is not recruitment.

It’s professional continuation.

What Traditional Training Often Leaves Out

Most product-led or volume-driven training does an excellent job covering:

  • Distribution mechanics

  • Sales processes

  • Platforms and wrappers

 

What is often missing is life-first planning — the ability to:

  • Integrate goals, values, and earning potential

  • Design plans around real lives, not just products

  • Build trust through clarity rather than complexity

  • Support clients across work, income, transitions, and wellbeing

 

This gap is where many experienced advisers feel constrained — despite their competence.

 

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Try the Difference — Gently

💡 GAME Plan Training Taster — £4.99

 

A short, practical introduction to human-capital-led planning.

  • No selling

  • No pressure

  • No expectation of commitment

 

Just a chance to experience a different way of thinking about value, advice, and planning.​

What’s Included in the 90-Day Programme

Total investment: under £6,000. Annual renewal: £240/year.

What Today’s Clients Are Asking For

Clients increasingly want

  • Clear, flat, understandable fees

  • Planning beyond products

  • Whole-of-life thinking

  • Trust and transparency

Too often they experience

  • Complexity without clarity

  • Restricted choice

  • Sales pressure

  • Long-term lock-ins

Independent, holistic planners are meeting this demand — quietly and professionally.

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Why the Academy of Life Planning?

We are:

  • Not a product provider

  • Not a recruitment firm

 

We are a global professional community supporting freedom-based planning careers.

✔ 1,000+ planners trained
✔ Active in 30+ countries
✔ Transparent, ethical, independent
✔ Founded by Steve Conley — former Head of Investments at HSBC

Know a Colleague Exploring Their Next Step?

If you introduce someone who joins the programme, you receive a £1,000 referral fee.

Support a colleague’s transition into independent, ethical planning — and be recognised for the introduction.

Build the Practice You Actually Want

No pressure.
No rescue missions.
No confrontation.

 

Just a calm, supported path into independent, client-first planning.

Let's Talk.

9 Franklin Way, Spilsby,
Lincolnshire, UK, PE23 5GG.

Tel: 07850 102070

info@aolp.co

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Regulatory Information & Consumer Protection Notice

The Academy of Life Planning Limited provides professional services including:

  • Financial education

  • Generic financial advice

  • Management consulting

  • Coaching, training, and mentorship

  • Events, workshops, and ongoing professional support

 

Nature of the Content

All content on this website is provided for informational and educational purposes only.

It reflects the views and experience of individual contributors, drawn from research, observation, and professional practice. It does not constitute regulated financial advice or a personal recommendation.

Neither the Academy nor its contributors act as:

  • Registered investment advisers

  • Solicitors

  • Licensed accountants

  • Providers of legal, tax, investment, or accounting advice

No liability is accepted for errors, omissions, reliance, or outcomes arising from use of this content. Use of the site is at your own discretion and risk. We do not guarantee that content will be kept up to date and accept no responsibility for third-party material accessed via links or references.

 

Regulatory Position (UK)

The Academy’s financial planning services provide generic advice only and therefore fall under UK consumer law, including:

  • Consumer Protection from Unfair Trading Regulations 2008

  • Consumer Protection (Amendment) Regulations 2014

  • Digital Markets, Competition and Consumers Act 2024

Accordingly, the Academy is overseen by the Competition and Markets Authority, not the Financial Conduct Authority.

 

This is because the Academy does not:

  • Provide advice on specific investments

  • Arrange or bring about regulated transactions

  • Make arrangements with a view to investment business

  • Issue or transmit dematerialised investment instructions

  • Advise on the liquidation of debt

Our planning services are designed as stand-alone professional services.
If you require financial products, these may be sourced directly from the market or via regulated intermediaries. If you are seeking a personal recommendation for an investment product, you should consult an FCA-authorised adviser.

 

Plain-English Summary

We sell plans, not products.

 

Company & Data Protection Information

The Academy of Life Planning Limited is a UK service-sector trading company:

  • Registered in England & Wales: 08016568

  • Registered office: 9 Franklin Way, Spilsby, Lincolnshire, PE23 5GG, United Kingdom

  • Registered with the Information Commissioner's Office (Reference: ZA502687)

For further detail, please refer to our Terms and Conditions.
If you have questions or require clarification, you are welcome to contact us.

 

© 2026 The Academy of Life Planning Limited. All rights reserved.

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