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BUILD AN AGENCY-LED HUMAN–AI PLANNING BUSINESS
Build a planning business that is not dependent on products, assets under management or continuous advice.
Learn to use GAME Plan™ and Academy OS™ to help clients manage their own information, planning and decisions—with your expertise available when it matters.
Learn directly from Steve Conley.
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Former HSBC Head of Investments
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Chartered Financial Planner
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Chartered Insurer
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International speaker
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Author
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Founder of a recognised movement
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AoLP est. 2012
345
Direct Clients
529
Planner Clients
69
Accredited TWPs
6
Continents
14
Years
HOW WE OPERATE
The Academy of Life Planning accredits qualified financial professionals in agency-led human–AI planning.
Total Wealth Planners help clients use Academy OS as their personal operating system: organising their information, maintaining their plan, exploring choices and making decisions with greater confidence.
The client remains continuously capable and in control. The planner contributes experienced human judgement episodically—during complexity, stress, uncertainty or significant change.
Move beyond product-led advice and build a planning practice based on continuous client agency, not permanent professional dependency.
Most clients do not just need investment recommendations.
They need help making clear decisions during:
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retirement
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divorce
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business change
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redundancy
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inheritance
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later life
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uncertainty and complexity
At the Academy of Life Planning, we help financial professionals develop the skills, tools, and frameworks to support the whole person — not just the portfolio.
This is planning built around:
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human behaviour
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life goals
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decision-making
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cashflow clarity
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AI-supported thinking tools
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long-term wellbeing
Not product distribution.
You will learn how to:
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help clients clarify what matters before discussing money;
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apply the GAME Plan™ methodology across life, human capital and financial resources;
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establish Academy OS as the client’s personal planning system;
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combine continuous AI support with episodic human expertise;
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test AI output without replacing human judgement;
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structure uncertainty into clear choices;
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recognise when education, planning, regulated advice or specialist referral is required;
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build a planning proposition that is not dependent on products or assets under management;
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leave clients better able to understand, choose and act independently.
Why This Matters
Information is no longer scarce.
The real value of a modern planner is not holding information that clients cannot access.
It is helping people:
• see the whole system;
• test assumptions and AI-generated answers;
• organise complexity;
• navigate change;
• avoid costly mistakes;
• make decisions with confidence; and
• recognise when specialist expertise is genuinely needed.
That is the role of a Total Wealth Planner™.
Entry requirement: a relevant Level 4 or higher qualification, or an equivalent professional qualification, subject to individual assessment. Not sure if you qualify?
This programme does not train practitioners to recommend, arrange or sell regulated financial products. It trains them to provide generic, educational and decision-support planning using the GAME Plan™ framework. In the UK, this work is designed to sit outside regulated financial advice, including the PERG 8.26 guidance on generic advice. Which means the barrier to transition is smaller than most advisers assume.
How Total Wealth Planners Earn Income
Stand-alone planning fees
Academy OS onboarding and implementation
Life transition planning
Retirement decision support
Cash-flow and scenario planning
Human capital planning
Agency restoration work
Episodic Second Brain support
Professional retainers based on access—not assets
The future is not cheaper advice.
It is continuous agency with episodic expertise.
AI is changing what people can do for themselves—not simply what advisers can do for them.
Academy OS gives clients continuous support to organise their information, maintain their plan, explore choices and improve their judgement.
The Total Wealth Planner adds something different: experienced human challenge, context and care when complexity, stress or change makes it valuable.
The planner is no longer the client’s operating system.
The planner helps the client operate one.
THE ACADEMY'S ROLE
A professional academy for agency-led human–AI planning.
A professional academy for agency-led human–AI planning.
The Academy of Life Planning is the professional home of Total Wealth Planners.
We train and accredit qualified financial professionals to combine GAME Plan™, Academy OS™ and proportionate human expertise without taking authority away from the client.
✓ We teach the GAME Plan™ planning methodology
✓ We develop competence in Academy OS™
✓ We teach critical and responsible use of artificial intelligence
✓ We assess applied human–AI planning competence
✓ We accredit successful practitioners as Total Wealth Planners
✓ We provide continuing professional development, peer learning and practice support
✓ We license GAME Plan™ and Academy OS™ for professional use
A Total Wealth Planner is not an adviser with better technology.
A Total Wealth Planner is an agency-restoration practitioner competent in combining human expertise, artificial intelligence and whole-person planning.
They help clients build and operate their own planning system, contribute judgement when it matters and leave clients better able to understand, choose and act.
The purpose is continuous client competence—not permanent professional dependency.
This is not
X A financial advice service
X A financial product provider
X A coaching certification for non-professionals
X A consumer financial planning website
X A generic life coaching programme
MATRICULATION
Who this programme is for
Entry Requirement
A relevant Level 4 or higher qualification, or an equivalent professional qualification, subject to individual assessment.
Financial Adviser
Wealth Manager
Accountant
Banker
Actuary
Paraplanner
Financial Planner
Broker
Solicitor
Counsellor
Therapist
Surveyor
If you are an individual seeking personal financial planning, this programme is not for you. Please visit Total Wealth Plans instead.
YOUR JOURNEY
The path to becoming a Total Wealth Planner
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Apply & Qualify
Confirm eligibility and programme alignment through our application process.
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Train in GAME Plan™ and Academy OS™
Learn the methodology, technology and professional judgement required for agency-led human–AI planning.
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Become Accredited
Demonstrate your competence through applied casework, human–AI assurance and observed practice.
04
Build Your Practice
Put the model into practice with Academy OS, continuing development, peer support and the Total Wealth Planner community.
THE PROGRAMME
Total Wealth Planner Accreditation
Professional accreditation in agency-led human–AI planning using GAME Plan™ and Academy OS™.
The programme combines whole-person planning, human capital, financial architecture, responsible AI use and proportionate human expertise.
Learning takes place through a facilitated group cohort, practical Academy OS exercises, shared casework and assessed practice.
FOUNDING COHORT
12-WEEK TOTAL WEALTH PLANNER ACCREDITATION
£2,495
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Live facilitated group programme
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GAME Plan™ and Academy OS™ competence
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Human–AI judgement and assurance
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Practical casework and peer learning
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Observed practice and assessment
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Total Wealth Planner accreditation on successful completion
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12 months’ Academy and Practice Management Circle support
STANDARD COHORT
12-WEEK TOTAL WEALTH PLANNER ACCREDITATION
£2,995
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The complete accreditation programme
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Live workshops and cohort learning
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Academy OS practical application
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Casework and observed assessment
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Professional accreditation on successful completion
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Continuing implementation support
EXISTING PRACTITIONERS
ACADEMY OS HUMAN–AI PRACTICE ENDORSEMENT
£495
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For existing accredited GAME Plan Practitioners
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Transition to the new Academy operating model
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Academy OS practitioner competence
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Human–AI judgement and assurance
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Applied case assessment
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Included for active accredited Academy practitioners during the transition period.
FOUNDATIONS
ACADEMY OS: AGENCY-LED HUMAN–AI PLANNING
£595
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Learn the Academy operating model
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Explore GAME Plan™ and Academy OS™
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Understand responsible human–AI practice
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Study independently before applying
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£595 credited towards accreditation if you progress within six months
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This course does not confer Total Wealth Planner accreditation.
Not sure where to start?
If you’re curious about the Total Wealth Planner path but not ready to apply yet, start with a simple next step. These options will help you explore the approach, build clarity, and decide what feels right for you.
A free, no-obligation 15-minute conversation.
A five-minute quiz to help you discover how confident and prepared you feel to become a Total Wealth Planner. Learn about your results here.
COMMUNITY & SUPPORT
Membership & Mentorship
Separate from the accreditation programme — ongoing support for practitioners at all stages.
Academy Membership
£24/ month
Access to the Academy resource library, member forums, downloadable frameworks, and the global TWP community.
Practice Management Circle
£99/ month
Our inner circle. Weekly live mentorship, case discussions, recordings, and direct access to Steve Conley and senior practitioners. The founders circle for serious practitioners.
THE PROFESSION
Traditional advice asks: “How do we serve clients profitably?”
AoLP asks: “How do we help people need us less over time?”
A new professional identity built for the age of AI — combining life planning, human capital, and financial architecture into a single, client-owned outcome.
Starts with what is already present
Before models, products, or projections—
the planner identifies and activates the assets already in the client’s life.
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Puts life before money
Goals, values, and purpose come first. Money follows the plan — not the other way around.
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Uses AI without losing human judgement
Technology expands the client’s capability. The client remains the navigator. The planner contributes judgement, challenge and context when required.
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Builds continuous agency
Clients own their information, operate their plan and retain decision-making authority. Expertise is used episodically, not imposed continuously.
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Builds a sustainable, purpose-driven practice
Income from planning, not products. A livelihood aligned with values.
Not Sure Where to Start?
Are you a professional or an individual?
Financial Professional
I want to become a Total Wealth Planner
Apply to the Academy's accreditation programme. Entry requires a QCA Level 4 financial services qualification.
> APPLY TO THE ACADEMY
Individual
I want to build my own financial plan
Visit Total Wealth Plans — our dedicated platform for self-directed personal financial planning.
Not sure where to start? Read our story — and understand why everything in the Academy fits together the way it does.
ADMISSIONS
APPLICATIONS ARE OPEN
Join the founding cohort in agency-led human–AI Total Wealth Planning.
Review the entry requirement, explore the programme or book a short conversation to discuss whether the accreditation fits your experience and future practice.
The founding cohort is limited to 8–10 qualified financial professionals.
Geoff Dyckes
(Registered Life Planner)
“The Academy redefines modern financial planning through human outcomes, empowering planners beyond product sales toward intentional, richer lives.”
Jörg Schlüter
(Chartered Wealth Manager)
“Immensely helpful in building a financial coaching business — concise, thoughtful, and supportive.”
Neil Dissanayake
(FIA Institute of Actuaries)
"A genuine movement, not just a membership - the Academy has reshaped how I think about wealth, agency, and the planner's role in a changing world."
