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Personal Financial Planning
— Your Way

Take control of your money with clarity, confidence, and dignity.

At the Academy of Life Planning, we believe most people can manage their own finances — with the right support.


That’s why we offer flexible options that adapt to your life, not the other way around.

Three Ways We Support You

 

Everyone’s situation is different.


That’s why we offer three clear levels of support — from self-direction to personal help, to specialist recovery after harm.

Done-by-you (DBU)

Planning My Life (PML) — Free Membership

For most people, most of the time.

Planning My Life is our free self-directed planning pathway, designed to help you take control of your money and life with confidence.

What you get

  • Free membership

  • Access to planning tools, templates, and guides

  • A clear framework for organising life, money, and decisions

  • Community support and learning resources

 

Optional GAME Plan passes
If you want deeper structure, you can add GAME Plan passes for £11.94 per month — no long-term commitment.

Best for:
People who want independence, structure, and confidence without paying for ongoing advice.

Start free. Upgrade only if and when you want to.

One simple principle

You stay in control.

  • Start free

  • Step up support only if you choose

  • Step back again when you’re ready

 

No pressure. No products. No lock-in.

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⚠️ Important note on investments

If you want investments arranged for you, this must be done by a regulated investment adviser.

We:

  • Help you build the plan

  • Clarify goals, priorities, and options

  • Introduce you to an authorised adviser only if needed

 

We sell plans, not products.

“I don’t know how to DIY invest…”

That’s okay. We’ll show you.

With the right support, 90% of people can be their own financial planner 90% of the time.


That support is free through Planning My Life (PML).

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Emma Perry

"All I can tell you is it changed my life and now I am living a dream life that I never thought was possible."
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Keith Humphrey

"We went from the small player at local networking events to the main player at the largest national accountant exhibitions in just two years."
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Ian Martin

"Would highly recommend as a critical value-adding, value-for-money service - transparent fixed fees in exchange for unbiased, expert and actionable advice."

How people usually work with us

  • Year 1: Start with The GAME Plan™

  • Later years: Membership + light-touch check-ins

  • Any time: Increase or reduce support as life changes

 

You’re never locked in.
You adjust the level of help as you need it.

Not sure where to start?

Book a free, no-pressure call to talk it through.

  • One hour

  • Plain English

  • Decide what (if anything) is right for you

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Take a quick self-check

Financial Activation Quiz — Free (5 minutes)

See how confident and activated you are in managing your money, habits, and decisions.

Our promise

We exist to help you:

  • Understand your options

  • Build confidence

  • Stay in control

 

With autonomy. With dignity. With support — when you want it.

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Terms & Conditions

Our full Terms and Conditions explain our services, definitions, and safeguards in detail.

Let's Talk.

9 Franklin Way, Spilsby,
Lincolnshire, UK, PE23 5GG.

Tel: 07850 102070

info@aolp.co

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Regulatory Information & Consumer Protection Notice

The Academy of Life Planning Limited provides professional services including:

  • Financial education

  • Generic financial advice

  • Management consulting

  • Coaching, training, and mentorship

  • Events, workshops, and ongoing professional support

 

Nature of the Content

All content on this website is provided for informational and educational purposes only.

It reflects the views and experience of individual contributors, drawn from research, observation, and professional practice. It does not constitute regulated financial advice or a personal recommendation.

Neither the Academy nor its contributors act as:

  • Registered investment advisers

  • Solicitors

  • Licensed accountants

  • Providers of legal, tax, investment, or accounting advice

No liability is accepted for errors, omissions, reliance, or outcomes arising from use of this content. Use of the site is at your own discretion and risk. We do not guarantee that content will be kept up to date and accept no responsibility for third-party material accessed via links or references.

 

Regulatory Position (UK)

The Academy’s financial planning services provide generic advice only and therefore fall under UK consumer law, including:

  • Consumer Protection from Unfair Trading Regulations 2008

  • Consumer Protection (Amendment) Regulations 2014

  • Digital Markets, Competition and Consumers Act 2024

Accordingly, the Academy is overseen by the Competition and Markets Authority, not the Financial Conduct Authority.

 

This is because the Academy does not:

  • Provide advice on specific investments

  • Arrange or bring about regulated transactions

  • Make arrangements with a view to investment business

  • Issue or transmit dematerialised investment instructions

  • Advise on the liquidation of debt

Our planning services are designed as stand-alone professional services.
If you require financial products, these may be sourced directly from the market or via regulated intermediaries. If you are seeking a personal recommendation for an investment product, you should consult an FCA-authorised adviser.

 

Plain-English Summary

We sell plans, not products.

 

Company & Data Protection Information

The Academy of Life Planning Limited is a UK service-sector trading company:

  • Registered in England & Wales: 08016568

  • Registered office: 9 Franklin Way, Spilsby, Lincolnshire, PE23 5GG, United Kingdom

  • Registered with the Information Commissioner's Office (Reference: ZA502687)

For further detail, please refer to our Terms and Conditions.
If you have questions or require clarification, you are welcome to contact us.

 

© 2026 The Academy of Life Planning Limited. All rights reserved.

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