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The GAME Plan™

The GAME Plan™ is the Academy of Life Planning’s signature framework.


It empowers people to design life before money, ensuring finances serve your goals — not the other way around.

GAME stands for:

  • Goals – clarify what truly matters in your life

  • Actions – break those goals into practical steps

  • Means – align financial, human, and social capital with your plan

  • Execution – put your plan into action and renew it over time

 

It’s simple, powerful, and proven: a cycle you can use for clarity, resilience, and purpose.

Why the GAME Plan Matters

How plans are meant to be

Traditional planning often starts with money and ends with products. The GAME Plan flips that model:

  • Life-first, not product-first

  • Empowerment, not dependency

  • Clarity, not confusion

 

The result? Plans that are authentic, sustainable, and resilient — guiding people through life’s ups and downs.

Whether you’re preventing exploitation, recovering after harm, or striving for self-transcendence, the GAME Plan adapts to where you are.

How it works

A natural cycle

The GAME Plan is used in three main ways:

1. Planning My Life (DBU – Done By You)

Free, self-directed tools that let anyone create their own GAME Plan using AI and Notion templates.

2. Financial Life Coach (DWU – Done With You)

Guided support for times of transition — bereavement, illness, divorce, hardship.

3. Get SAFE (After Exploitation)

Citizen Investigators and planners use the GAME Plan to support recovery, build cases, and pursue justice.

Across every pathway, the GAME Plan remains the same: a cycle of empowerment.

What You’ll Gain from the GAME Plan

For your favourite future

  • Clarity – see your life and resources as a whole system

  • Confidence – know your next step and why it matters

  • Resilience – adapt your plan as life changes

  • Purpose – align money with meaning

  • Sovereignty – take control, free from dependency on products or providers

Who Uses the GAME Plan?

Across 6 continents

  • Individuals – anyone who wants to plan their life with confidence

  • Planners – professionals seeking a trusted framework for holistic wealth planning

  • Communities – groups working together to build resilience and empowerment

 

Since 2012, the GAME Plan has been adopted by hundreds of planners worldwide and shared with thousands of individuals. It’s now the foundation of AoLP’s global empowerment movement.

Join the Movement

It's the future of planning

Whether you’re a citizen planning your own future or a professional looking to transform your practice, the GAME Plan is your toolkit for the Age of Empowerment.

👉 Become a Holistic Wealth Planner (HWP®)
👉 Try Planning My Life
👉 Learn About Financial Life Coach
👉 Explore Get SAFE

A Higher Standard

Our Code of Conduct

The GAME Plan is guided by the Code of Chivalry of the Knights of Aquarius:

  • service,

  • courage,

  • integrity,

  • justice, and

  • empowerment.

It’s not just a planning tool — it’s a commitment to living and leading with purpose.

Let's Talk.

9 Franklin Way, Spilsby,
Lincolnshire, UK, PE23 5GG.

Tel: 07850 102070

info@aolp.co

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Regulatory Information & Consumer Protection Notice

The Academy of Life Planning Limited provides professional services including:

  • Financial education

  • Generic financial advice

  • Management consulting

  • Coaching, training, and mentorship

  • Events, workshops, and ongoing professional support

 

Nature of the Content

All content on this website is provided for informational and educational purposes only.

It reflects the views and experience of individual contributors, drawn from research, observation, and professional practice. It does not constitute regulated financial advice or a personal recommendation.

Neither the Academy nor its contributors act as:

  • Registered investment advisers

  • Solicitors

  • Licensed accountants

  • Providers of legal, tax, investment, or accounting advice

No liability is accepted for errors, omissions, reliance, or outcomes arising from use of this content. Use of the site is at your own discretion and risk. We do not guarantee that content will be kept up to date and accept no responsibility for third-party material accessed via links or references.

 

Regulatory Position (UK)

The Academy’s financial planning services provide generic advice only and therefore fall under UK consumer law, including:

  • Consumer Protection from Unfair Trading Regulations 2008

  • Consumer Protection (Amendment) Regulations 2014

  • Digital Markets, Competition and Consumers Act 2024

Accordingly, the Academy is overseen by the Competition and Markets Authority, not the Financial Conduct Authority.

 

This is because the Academy does not:

  • Provide advice on specific investments

  • Arrange or bring about regulated transactions

  • Make arrangements with a view to investment business

  • Issue or transmit dematerialised investment instructions

  • Advise on the liquidation of debt

Our planning services are designed as stand-alone professional services.
If you require financial products, these may be sourced directly from the market or via regulated intermediaries. If you are seeking a personal recommendation for an investment product, you should consult an FCA-authorised adviser.

 

Plain-English Summary

We sell plans, not products.

 

Company & Data Protection Information

The Academy of Life Planning Limited is a UK service-sector trading company:

  • Registered in England & Wales: 08016568

  • Registered office: 9 Franklin Way, Spilsby, Lincolnshire, PE23 5GG, United Kingdom

  • Registered with the Information Commissioner's Office (Reference: ZA502687)

For further detail, please refer to our Terms and Conditions.
If you have questions or require clarification, you are welcome to contact us.

 

© 2026 The Academy of Life Planning Limited. All rights reserved.

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