The Academy of Life Planning is the support network for Non-Intermediating Financial Planners.

Are you a financial planner? Looking to future-proof your business? Where advice and distribution are separating? And investment returns are commoditised? If so, you have come to the right place ...

For Advisers

For Consumers

About Us

Welcome to the Academy of Life Planning

And our wealth coaching system, the GAME Plan Generator. Learn how adviser-distributors become advisers. We are a fast growing global community of non-intermediating financial planners.

One-to-One Coaching

Our 'Annual Mentorship & Membership' programme includes a monthly one-hour on-line practice development meeting with Steve Conley.

Prepare For The Wall Between Advice And Product

We are experts at providing quality support and business development solutions for firms looking to transition from intermediaries to non-intermediating financial planners. We can help future-proof your firm and bring certainty in these uncertain times.

Be Part Of Our Network

We Show You How

We train, mentor, and support a growing global financial planning community. We share the blueprint and toolkit to set up a successful non-intermediating financial planning firm.  Our model is free to modify, share, and use commercially. Learn a unique planning process that creates wealth for your clients and enjoy monthly one-to-one on-line coaching support to develop a fast-growing, future-proofed, profitable, valuable, and sustainable business.


Financial Planning Is Not A Regulated Activity

We predict a fall of the adviser-distributor model, a cash cow. There is a rising star, the adviser model. In some markets the regulator has already placed a wall between advice and distribution, and accelerated the transition from adviser-distributor to adviser. We separate advice from distribution. The result is a non-regulated activity we call  non-intermediating financial planning.

What Makes Us Different?

We Sell Plans Not Products

With over 35 years’ experience of providing expert advice to many thousands of financial planners, we know what it takes to help planners and their customers achieve their future goals. As the world’s first non-intermediating financial planning network, our members help individuals and businesses seeking general advice and financial education to create wealth in every area of their life. This requires that we unlearn product sales processes, and replace them with financial planning.

Let's spend an hour talking about your particular circumstances 

For your initial no obligation consultation, please book via our Shop. The price is £45. Place your order today and we will contact you within two-working-days by phone or email to arrange an appointment at a time that is convenient for you.

We are highly skilled at providing advisers around the world with a helping hand and reassurance

The Academy of Life Planning is a global online non-intermediating financial planner network. We have provided award-winning training, development, and assistance since 2012, and our heritage goes back much further.


A community of non-intermediating financial planning firms and their advisers are at the heart of our business. Backed by multi-award-winning experience and expertise in financial services, we have the knowledge and capability to deliver a top-quality home for financial planners. 


Offering a range of support services to financial planning firms, financial planners, and customers around the world, we take pride in what we do.


Whether you’re an intermediary looking to run a non-intermediating financial planning process, a non-intermediating firm looking to transition from one-to-one planning to one-to-many, a planner seeking new planning opportunities, or an individual customer in need of professional financial planning, we can help.


If you are a forward-thinking planner looking to boost your career in the non-regulated global arena then joining our network offers a fantastic opportunity to overcome barriers to market entry, survive in the early years, receive leads, serve the underserved, develop and grow your business, learn new skills, feel valued, access a market for resale and gain the rewards you deserve.


And, for general advice and personal financial planning, where the public are trained to be suspicious of everything, whether you’re looking to create wealth for greater financial security for you and your loved ones, striving for financial freedom, or looking to create a more lasting legacy, our global network of trusted planners are here to help.



10 Reasons Why Our Services are Ground-breaking


At the Academy of Life Planning, we like to do things differently. The thing that stands us out from the crowd is that:


1. We give you the blueprint and toolkit - free to modify, share, and use commercially – to build a non-intermediating financial planning business that suits you and your clients.


2. Our business consultancy experts will help you mitigate commercial and regulatory risk in this unpredictable world, where regulation or a global medical and economic emergency can close you down. By diversifying into non-regulated financial planning, you create an insurance policy for your business.


3. We help you preserve and transition the client relationships you have built and elevate your financial planning business to the next level, through a comprehensive range of support services.  Licence-free blueprints, one-to-one coaching, group training, certification and accreditation, networking opportunities, proposition development workshops, tools, industry representation and much more.


4. In a world where investment returns are a commodity, intermediated wealth management relationships will become a thing of the past. Financial planners must unlearn the product sales processes taught by product providers and learn new financial planning processes that create wealth. These new ways of planning are uniquely delivered by the Academy of Life Planning.


5. Our planners are not looking to manage the wealth of the wealthy. That is not how our planners get paid. We are paid for service. We do not clip the assets of our clients. Our advisers charge fee for service, instead of fee for assets.


6. We do not operate wealth thresholds below which we would not advise. Ninety-five percent of the public are not wealthy. What they need is wealth. We plan to create client wealth, rather than manage it.


7. We place a wall between advice and product. We split planning from intermediation. We separate advice from distribution. There is a clear demarcation.


8. Our planners provide generic advice and financial education on all areas of financial planning: wealth creation, preservation, management, and succession. We set goals in every area of your life.


9. The GAME Plan Generator is a purpose-built wealth creating financial planning framework. Our members provide a ‘business plan of you’ in their client's lifetime cash flow forecast to help them create wealth.


10. Our members educate their clients on how to run their own money safely online on a DIY basis, saving them a fortune in behavioural mistakes and asset-based adviser charges.




The future is non-intermediating.


Parliamentarians and regulators have described the global financial advice industry as "an incomplete transition from product sellers to professional financial planners". Regulators are introducing regulations around the world to split advice and product. In some markets the demarcation has already happened.


We want to help complete that transition for advisers and firms ahead of regulatory compulsion where possible, and place financial planners on a par with other fee-for-service professionals.


We believe greater market integrity is required before trust and confidence can be restored to this least trusted of all industries. To deliver integrity, we believe the wall between advice and products is necessary. We believe that the professional financial planner of the future must cut all ties with product providers, and forget their product selling ways. In other words, …


… the professional adviser of tomorrow is a non-intermediating financial planner.



Because we are non-intermediating, we do not require wet signatures, or face-to-face visits, and it is still business as usual for us during these exceptional times. We are still able to offer our clients the same quality service, which is remote, secure, and easy to receive.


Nowhere else in the industry will you find such an innovative, wealth-building, future-proofed, trusted, varied, and unique financial planning support network. Bring certainty to your uncertain world, bring wealth and empowerment to your clientele, go non-intermediating. Get in touch with us today to find out how we can help.


“We are the future of financial planning. Unlike financial planners of the past, we are completely independent, with no affiliation, agencies, holdings, or ties with product providers ... no conflicts of interest whatsoever. Our only loyalty is to our clients. We work for the buyer, not the seller, which puts us in the business of placing client best interest first.”

Steve Conley, Founder on Non-Intermediating Financial Planners

FREE GUIDE - Your Plan B

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By submitting your download request you will be entered into our weekly draw for a free copy of the book "Your Money, or Your Life!" T&Cs: Open to entrants worldwide aged 18+. Winner chosen weekly at random. 

In The Press

What people are saying about the Academy of Life Planning. Click to view.

Media Brands As featured in the media and at major conferences.

The Academy of Life Planning Limited operates as an international non-intermediating financial planner support group.  We are faith neutral and faith friendly. We work with different values and perspectives in a respectful and sensitive way. The company offers a license free blueprint, compliance guidance, research and technical help, personal development, technology support, practice development, introducer recruitment, marketing support, testimonials, and exit/succession planning services for its members and their firms. It serves a globalised marketplace of non-intermediating financial planners, advisers, and brokers throughout the world. 


The services on offer from the Academy of Life Planning Limited are classed as generic advice, factual information or financial education. No financial products are sold. No personalised advice or recommendations are ever given in relation to the buying or selling of specific investments. Without exception, we do not arrange or bring about deals, make arrangements with a view to transaction, or cause dematerialised instructions relating to any investment business. We do not advise borrowers about liquidation of debt. We simply offer personal financial plans. If you are looking for a personal recommendation relating to an investment product you should consult a licensed investment adviser. Since the Academy of Life Planning Limited is NOT a financial intermediary firm, or a provider of financial products, it is NOT regulated by the UK's Financial Conduct Authority.


A Fiduciary standard of obligation is required for all institutions (corporations, non-profit, and governmental) to place the interests of all stakeholders, of humanity, democracy, and the living planet that sustains us, first above their own self-interest. 


The Academy of Life Planning is registered in England and Wales, registration number 8016568. Registered office address 9 Franklin Way, Spilsby, Lincolnshire, PE23 5GG, United Kingdom. Telephone +44 (0)7850 102070.


Copyright 2020 Academy of Life Planning Limited. All rights reserved.

We are members of the Association of Non-Intermediating Financial Planners. For further details of our trade association visit

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© Academy of Life Planning 2020