The Academy of Life Planning is the online international non-intermediating financial
planner adviser support group. Our adviser network support group has been providing award-winning training, development, and assistance in the global financial planning community since 2012, and our
heritage goes back much further.
An international community of non-intermediating financial planning firms and their client
centred advisers are at the heart of our business. Backed by multi-award-winning experience and expertise in the worldwide financial services industry, we have developed the knowledge and capability
to deliver a top-quality home for non-intermediating and client centred financial planners.
Offering a range of support services to professional financial planning firms, financial
planners, and customers, around the world, we take pride in what we do.
The thing that stands us out from the crowd is that we give you the blueprint and toolkit -
free to modify, share, and use commercially - for a future-proofed, non-intermediating financial planning business model that suits you and your clients.
Whether you’re an intermediary looking to run a separate non-intermediating business model,
or bound to an adviser-distributor model by your network, a non-intermediating firm looking to transition from 1-2-1 planning to 1-2-many, a planner seeking planning opportunities, or an individual
customer in need of professional financial planning, we can help.
We recognise that what our members want most in an uncertain world is certainty. Our
business consultancy experts will help you mitigate commercial and regulatory risk in this unpredictable world, where regulation or a global medical and economic emergency can close you
By diversifying into non-regulated financial planning, you create an insurance policy for
your business. We help you preserve and transition the client relationships you have built, and elevate your eventual non-intermediating financial planning business to the next level, through our
unique range of licence-free blueprints, one-to-one coaching, group training, certification and accreditation, networking opportunities, proposition development workshops, tools, industry
representation and much more.
If you are bound to an adviser-distributor model by your network, we provide a steppingstone
through our client centred financial planning programme.
If you are a forward-thinking planner looking to boost your career in the non-regulated
global arena then joining our network offers a fantastic opportunity to overcome barriers to market entry, survive in the early years, receive leads, serve the underserved, develop and grow your
business, learn new skills, feel valued, access a market for resale and gain the rewards you deserve.
And, for general advice and personal financial planning, where the public are trained to be
suspicious of everything, whether you’re looking to create wealth for greater financial security for you and your loved ones, striving for financial freedom, or looking to create a more lasting
legacy, our global network of trusted planners are here to help.
In a world where investment returns are a commodity, financial planners must focus on wealth
creation and not wealth management. Intermediated wealth management relationships cannot continue. Planners must unlearn the product sales processes taught by product providers and learn new
financial planning processes that create wealth. These new ways of planning are uniquely offered by the Academy of Life Planning.
Our planners are not looking to manage the wealth of the wealthy. That is not how our
planners get paid. We do not operate wealth thresholds below which we would not advise. Ninety-five percent of people are not wealthy. We plan to create client wealth, rather than manage
We place a wall between advice and product. We split planning from intermediation. We
separate advice from distribution. There is a clear demarcation. Our advisers charge fee for service, instead of fee for assets.
Our planners provide generic advice and financial education on all areas of financial
planning: wealth creation, preservation, management, and succession. We set goals in every area of your life. Our members provide a ‘business plan of you’ in their client's lifetime cash flow
forecast to help them create wealth.
Our members educate their clients on how to run their own money safely online on a DIY
basis, saving them a fortune in behavioural mistakes and asset-based adviser charges.
A unique approach.
Parliamentarians and regulators have described the global financial advice industry as "an
incomplete transition from product sellers to professional financial planners". They are introducing regulations around the world to split advice and product. In some markets the demarcation has
already happened. We want to complete that transition for advisers and firms ahead of regulatory compulsion where possible, and place financial planners on a par with other fee-for-service
We believe greater market integrity is required before much needed trust and confidence can
be restored to this least trusted of all industries. To deliver integrity, we believe the wall between advice and products is necessary. We believe that the professional financial planner of the
future must cut all ties with product providers, and forget their product selling ways. In other words, …
… the professional adviser of tomorrow is a non-intermediating financial
At the Academy of Life Planning, we like to do things differently. For instance, the GAME
Plan Generator is a purpose-built wealth creating financial planning framework – available for intermediaries and for non-regulated, non-intermediating financial planners - that is available
exclusively, to repurpose freely as an open-source tool, to all our advisers and their clients around the world.
When you drop the product sales and wealth management, financial planning becomes more about wealth creation. Creating wealth in
every area of your life. Learn new wealth creating financial planning skills here at the Academy of Life Planning.
Because we are non-intermediating, we do not require wet signatures, or face-to-face visits,
and it is still business as usual for us during these
exceptional times. We are still able to offer our clients the same quality service, which is remote, secure, and easy to receive.
Nowhere else in the industry will you find such an innovative, wealth-building,
future-proofed, trusted, varied, and unique financial planning support network. Bring certainty to your uncertain world, bring wealth and empowerment to your clientele, go
non-intermediating. Get in touch
with us today to find out how we can help.
The Academy of Life Planning Limited operates as an international non-intermediating
financial planner support group. We are faith neutral and faith friendly. We work with different values and perspectives in a respectful and sensitive way. The company offers a license free
blueprint, compliance guidance, research and technical help, personal development, technology support, practice development, introducer recruitment, marketing support, testimonials, and
exit/succession planning services for its members and their firms. It serves a globalised marketplace of non-intermediating financial planners, advisers, and brokers throughout the
The services on offer from the Academy of Life Planning Limited are classed as generic
advice, factual information or financial education. No financial products are sold. No personalised advice or recommendations are ever given in relation to the buying or selling of specific
investments. Without exception, we do not arrange or bring about deals, make arrangements with a view to transaction, or cause dematerialised instructions relating to any investment business. We do
not advise borrowers about liquidation of debt. We simply offer personal financial plans. If you are looking for a personal recommendation relating to an investment product you should consult a
licensed investment adviser. Since the Academy of Life Planning Limited is NOT a financial intermediary firm, or a provider of financial products, it is NOT regulated by the UK's Financial Conduct
A Fiduciary standard of obligation is required for all institutions (corporations,
non-profit, and governmental) to place the interests of all stakeholders, of humanity, democracy, and the living planet that sustains us, first above their own
The Academy of Life Planning is registered in England and Wales, registration number
8016568. Registered office address 9 Franklin Way, Spilsby, Lincolnshire, PE23 5GG, United Kingdom. Telephone +44 (0)7850 102070.
Copyright 2020 Academy of Life Planning Limited. All rights reserved.