The Academy of Life Planning is a global digital non-intermediating financial planner
network. We have provided award-winning training, development, and assistance since 2012, and our
heritage goes back much further.
A community of non-intermediating financial planning firms and their advisers are at the heart of our business.
Backed by multi-award-winning experience and expertise in financial services, we have the knowledge and capability to deliver a top-quality home for financial planners.
Offering a range of digital support services to financial planning firms, financial planners, and customers around
the world, we take pride in what we do.
Whether you’re an intermediary looking to run a non-intermediating financial planning process, a non-intermediating
firm looking to transition from one-to-one planning to one-to-many, a planner seeking new planning opportunities, or an individual customer in need of professional financial planning, we can
If you are a forward-thinking planner looking to boost your career in the non-regulated global arena then joining
our helpful network offers a fantastic opportunity to overcome barriers to market entry, survive in the early years, receive leads, access leading wealth tech solutions, serve the underserved,
develop and scale your business, learn new skills, feel valued, access a market for resale and gain the rewards you deserve.
And, for general advice and personal financial planning, where the public are trained to be suspicious of
everything and expect future relationships to be digital, whether you’re looking to create wealth for greater financial security for you and your loved ones, striving for financial freedom, or
looking to create a more lasting legacy, our global network of trusted planners are here to help.
10 Reasons Why Our Services are Ground-breaking.
At the Academy of Life Planning, we like to do things differently. The thing that stands us out from the crowd is
1. We offer a business in a box. We give you the blueprint and digital toolkit - free to modify, share, and use
commercially – to build a non-intermediating financial planning business that suits you and your clients.
2. We offer daily ongoing support. Our business consultancy experts are available online to help you mitigate
commercial and regulatory risk in an unpredictable world, where regulation or a global medical and economic emergency can close you down. By diversifying into digital non-intermediating financial
planning, you create an insurance policy for your business.
3. We help you preserve and transition the client relationships you have built to your new digital model and
elevate your financial planning business to the next level, through a comprehensive range of digital support services. Licence-free blueprints, wealth tech applications, one-to-one coaching,
group training, certification and accreditation, networking opportunities, proposition development workshops, digital tools, industry representation and much more.
4. In a world where investment returns have become a commodity, intermediated wealth management relationships are
becoming obsolete. Financial planners must unlearn the product sales processes taught by product providers and learn new digital financial planning processes that add value, create wealth and are
scalable. These new ways of planning are uniquely delivered by the Academy of Life Planning.
5. Our planners are not looking to manage the wealth of the wealthy. That is not how our planners get paid. We are
paid for service. We do not clip the assets of our clients. Our advisers charge fee for service, instead of fee for assets. We look to serve our clients, placing their best interest
6. We do not operate wealth thresholds below which we would not advise. Ninety-five percent of the public are not
wealthy. What they need is wealth. We plan to create client wealth, rather than manage it. We show our members how to become authorities in the digital delivery of financial planning. Our
members learn to present to groups of people digitally via webinars, masterclasses and on stage. Through this we deliver digital financial planning at scale for the disintermediated
7. We place a wall between advice and product. We split planning from intermediation. We separate advice from
distribution. There is a clear demarcation. We remove conflicts and act in the client's best interest. That is how we restore integrity to the financial planning process.
8. Our planners provide generic advice and financial education on all areas of financial planning: wealth creation,
preservation, management, and succession. We set goals in every area of your life. We put in place the financial architecture to support those goals. By removing product intermediation we remove the
need for personalised recommendations and wet signatures. The result is an opportunity to advise digitally at scale.
9. The GAME Plan Generator is a unique purpose-built wealth creating financial planning framework. For example, our
members can provide a ‘business plan’ in their client's lifetime cash flow forecast to help them create wealth from a side hustle. This is a new style of financial planning appropriate for uncertain
times, and heightened physical and financial threats, where it is the entrepreneurs who enjoy greater job security.
10. Our members educate and coach their clients on how to run their own money safely online on a DIY basis, using
the latest WEALTHTECH 100 applications, saving them a fortune in behavioural mistakes and asset-based adviser charges.
The future is non-intermediating.
Parliamentarians and regulators have described the global financial advice industry as "an incomplete transition
from product sellers to professional financial planners". Regulators have introduced regulations around the world to split advice and product. In some markets the demarcation happened suddenly,
shocking participants brutally.
We don’t want that to happen to you or your firm.
We want to help advisers and firms where the change has happened, or prepare for the transition that may lie ahead,
and place financial planners firmly on a par with other fee-for-service professionals.
We believe greater market integrity is a prerequisite for trust and confidence to be restored to the least trusted
of all industries. To deliver integrity, we believe the wall between advice and product is necessary. We believe that the professional financial planner of the future must cut all ties with product
providers, and forget their product selling practices. In other words, …
… the professional adviser of tomorrow is a non-intermediating financial planner.
Because we are non-intermediating, we do not require wet signatures, or face-to-face visits, and it is still
business as usual for us in a post covid economy. We are still able to offer our clients the same quality service, which is remote, secure, and easy to receive.
Nowhere else in the industry will you find such an innovative, wealth-building, future-proofed, trusted, varied,
and unique financial planning support network. Bring certainty to your uncertain world. Bring wealth and digital empowerment to your clientele. Go digital non-intermediating. Get in touch with
us today to find out how we can help.
The Academy of Life Planning Limited operates as an international non-intermediating financial
planner support group. We are faith neutral and faith friendly. We work with different values and perspectives in a respectful and sensitive way. The company offers a license free blueprint,
compliance guidance, research and technical help, personal development, technology support, practice development, introducer recruitment, marketing support, testimonials, and exit/succession planning
services for its members and their firms. It serves a globalised marketplace of non-intermediating financial planners, advisers, and brokers throughout the world.
The services on offer from the Academy of Life Planning Limited are classed as generic advice,
factual information or financial education. No financial products are sold. No personalised advice or recommendations are ever given in relation to the buying or selling of specific investments.
Without exception, we do not arrange or bring about deals, make arrangements with a view to transaction, or cause dematerialised instructions relating to any investment business. We do not advise
borrowers about liquidation of debt. We simply offer personal financial plans. If you are looking for a personal recommendation relating to an investment product you should consult a licensed
investment adviser. Since the Academy of Life Planning Limited is NOT a financial intermediary firm, or a provider of financial products, it is NOT regulated by the UK's Financial Conduct
A Fiduciary standard of obligation is required for all institutions (corporations,
non-profit, and governmental) to place the interests of all stakeholders, of humanity, democracy, and the living planet that sustains us, first above their own
The Academy of Life Planning is registered in England and Wales, registration number 8016568.
Registered office address 9 Franklin Way, Spilsby, Lincolnshire, PE23 5GG, United Kingdom. Telephone +44 (0)7850 102070.
Copyright 2020 Academy of Life Planning Limited. All rights reserved.