The Academy of Life Planning is a global online non-intermediating financial planner
network. We have provided award-winning training, development, and assistance since 2012, and our
heritage goes back much further.
A community of non-intermediating financial planning firms and their advisers are at the heart of our business.
Backed by multi-award-winning experience and expertise in financial services, we have the knowledge and capability to deliver a top-quality home for financial planners.
Offering a range of support services to financial planning firms, financial planners, and customers around the
world, we take pride in what we do.
Whether you’re an intermediary looking to run a non-intermediating financial planning process, a non-intermediating
firm looking to transition from one-to-one planning to one-to-many, a planner seeking new planning opportunities, or an individual customer in need of professional financial planning, we can
If you are a forward-thinking planner looking to boost your career in the non-regulated global arena then joining
our network offers a fantastic opportunity to overcome barriers to market entry, survive in the early years, receive leads, serve the underserved, develop and grow your business, learn new skills,
feel valued, access a market for resale and gain the rewards you deserve.
And, for general advice and personal financial planning, where the public are trained to be suspicious of
everything, whether you’re looking to create wealth for greater financial security for you and your loved ones, striving for financial freedom, or looking to create a more lasting legacy, our global
network of trusted planners are here to help.
10 Reasons Why Our Services are Ground-breaking
At the Academy of Life Planning, we like to do things differently. The thing that stands us out from the crowd is
1. We give you the blueprint and toolkit - free to modify, share, and use commercially – to build a
non-intermediating financial planning business that suits you and your clients.
2. Our business consultancy experts will help you mitigate commercial and regulatory risk in this unpredictable
world, where regulation or a global medical and economic emergency can close you down. By diversifying into non-regulated financial planning, you create an insurance policy for your
3. We help you preserve and transition the client relationships you have built and elevate your financial planning
business to the next level, through a comprehensive range of support services. Licence-free blueprints, one-to-one coaching, group training, certification and accreditation, networking
opportunities, proposition development workshops, tools, industry representation and much more.
4. In a world where investment returns are a commodity, intermediated wealth management relationships will become a
thing of the past. Financial planners must unlearn the product sales processes taught by product providers and learn new financial planning processes that create wealth. These new ways of planning
are uniquely delivered by the Academy of Life Planning.
5. Our planners are not looking to manage the wealth of the wealthy. That is not how our planners get paid. We are
paid for service. We do not clip the assets of our clients. Our advisers charge fee for service, instead of fee for assets.
6. We do not operate wealth thresholds below which we would not advise. Ninety-five percent of the public are not
wealthy. What they need is wealth. We plan to create client wealth, rather than manage it.
7. We place a wall between advice and product. We split planning from intermediation. We separate advice from
distribution. There is a clear demarcation.
8. Our planners provide generic advice and financial education on all areas of financial planning: wealth creation,
preservation, management, and succession. We set goals in every area of your life.
9. The GAME Plan Generator is a purpose-built wealth creating financial planning framework. Our members provide a
‘business plan of you’ in their client's lifetime cash flow forecast to help them create wealth.
10. Our members educate their clients on how to run their own money safely online on a DIY basis, saving them a
fortune in behavioural mistakes and asset-based adviser charges.
The future is non-intermediating.
Parliamentarians and regulators have described the global financial advice industry as "an incomplete transition
from product sellers to professional financial planners". Regulators are introducing regulations around the world to split advice and product. In some markets the demarcation has already
We want to help complete that transition for advisers and firms ahead of regulatory compulsion where possible, and
place financial planners on a par with other fee-for-service professionals.
We believe greater market integrity is required before trust and confidence can be restored to this least trusted
of all industries. To deliver integrity, we believe the wall between advice and products is necessary. We believe that the professional financial planner of the future must cut all ties with product
providers, and forget their product selling ways. In other words, …
… the professional adviser of tomorrow is a non-intermediating financial planner.
Because we are non-intermediating, we do not require wet signatures, or face-to-face visits, and it is still
business as usual for us during these exceptional times. We are still able to offer our clients the same quality service, which is remote, secure, and easy to receive.
Nowhere else in the industry will you find such an innovative, wealth-building, future-proofed, trusted, varied,
and unique financial planning support network. Bring certainty to your uncertain world, bring wealth and empowerment to your clientele, go non-intermediating. Get in touch with us today to find
out how we can help.
The Academy of Life Planning Limited operates as an international non-intermediating financial
planner support group. We are faith neutral and faith friendly. We work with different values and perspectives in a respectful and sensitive way. The company offers a license free blueprint,
compliance guidance, research and technical help, personal development, technology support, practice development, introducer recruitment, marketing support, testimonials, and exit/succession planning
services for its members and their firms. It serves a globalised marketplace of non-intermediating financial planners, advisers, and brokers throughout the world.
The services on offer from the Academy of Life Planning Limited are classed as generic advice,
factual information or financial education. No financial products are sold. No personalised advice or recommendations are ever given in relation to the buying or selling of specific investments.
Without exception, we do not arrange or bring about deals, make arrangements with a view to transaction, or cause dematerialised instructions relating to any investment business. We do not advise
borrowers about liquidation of debt. We simply offer personal financial plans. If you are looking for a personal recommendation relating to an investment product you should consult a licensed
investment adviser. Since the Academy of Life Planning Limited is NOT a financial intermediary firm, or a provider of financial products, it is NOT regulated by the UK's Financial Conduct
A Fiduciary standard of obligation is required for all institutions (corporations,
non-profit, and governmental) to place the interests of all stakeholders, of humanity, democracy, and the living planet that sustains us, first above their own
The Academy of Life Planning is registered in England and Wales, registration number 8016568.
Registered office address 9 Franklin Way, Spilsby, Lincolnshire, PE23 5GG, United Kingdom. Telephone +44 (0)7850 102070.
Copyright 2020 Academy of Life Planning Limited. All rights reserved.