Welcome To The Academy Of Life Planning

We Are The World's First And Award-Winning Network Of Advice-only Financial Planning Firms.

We Help Our Members Build Advice-only Financial Planning Firms.


We show you how to become an advice-only financial planner.


Most financial planning advice is attached to an investment product. For most people, investment advice is the only financial advice they get. But investment advice is not financial planning. Advice-only financial planners advise their clients how to manage finances. Advice on who to save with is left to the client. It's a commoditised market.


Wealth is a means to an end and not an end in itself. The end we all seek is to live longer better.


We have designed a process for you called the Game Plan. You may have heard that proper financial planning is about making a life plan and then putting in place the finances to support it. The Game Plan is a proper financial plan that aligns soul values with ego needs to achieve internal cohesion and improve wellbeing. The financial plan aims to alleviate financial worries so your client can focus on personal development. The plan is essential for making active changes to lifestyle in order to live longer better.


Client financial worries are kept at bay with HapNav, the world's first customer-directed Open banking-powered financial planning application.


Advice-only financial planners offer conflict-free advice. Your client will receive financial planning but no investment recommendation. When you are an advice-only financial planner, there is a wall between the financial plan and any investments used to reach the financial goals. Your fees are transparent and disclosed. It is a direct arrangement between you and your client.


For Individuals

"If you’re considering working with Steve and you’re not sure whether to take that first step, all I can tell you is it changed my life and now I am living a dream life that I never thought was possible." - Emma P.


[Full Story On Testimonial Page]

For Planners

“We experienced it with Steve as clients first and then bought the product. Steve has been a champion for and with us in mentoring and training us so effectively that we are in many ways the embodiments of what the Kenwell GAME Plan is.”

- Kenwell FLP


About Us

"Steve has done an amazing job leading the Market Integrity Team, bringing together professional bodies, trade bodies and standards boards from all across the financial services industry." - Transparency Taskforce

Build Your Advice-only Financial Planning Firm

Immediate access to exclusive license-free resources to build your own advice-only financial planning business. Our content includes a unique planning process The GAME Plan, market first fintech app - HapNav, Templates, Curated Content, Vibrant Learning Community Network, Monthly 1-to-1 Mentorship, Fast Track, Weekly Town Halls, Guest Speaker Webinars, Day-to-Day Support And Much More ...

Best Use Of Technology

We are delighted to announce that HapNav has been shortlisted as The Investment Life & Pensions Moneyfacts Awards finalist in Best Use of Technology in the Investment Life & Pensions Sector.

HapNav - The Happiness Navigator! - is the world’s first customer-directed Open banking-powered financial planning application. It is available exclusively through the Academy of Life Planning.


About The Academy

Building wealth for over 10 years. We are the award-winning SME that helps build SMEs worldwide, to help build even more SMEs for clients. Here are some of our awards:

  • Best Financial Adviser Support Network 2022 & Award for Outstanding Contribution to Finance 2022 - UK, Lawyer International’s – Legal 100 – 2022 – Awards.
  • Best Financial Adviser Support Network 2022 & Award for Outstanding Contribution to Finance 2022 – UK, Corporate America Today Annual Awards 2022.
  • Best Financial Adviser Support Network 2022 & Award for Outstanding Contribution to Finance 2022 - UK, Global 100 consisting of only 100 of the World’s leading firms and individuals, with votes received from our global readers of EMG Publishing, in over 163 countries worldwide. 
  • Most Pioneering Financial Planner Network Winner, at the Acquisition International Worldwide Finance awards 2022.
  • Financial Adviser Support Network of the Year Winner 2022, at Corporate Live Wire Innovation & Excellence awards 2022.
  • Twice winner of Best Financial Adviser Support Network in 2021 and 2020, at SME news Finance Awards. Twice winner of an Award For Outstanding Contribution To Finance in 2021 & 2020, at SME news Finance Awards.

Our Commitment To Help The Global Population Live Longer Better Is Embedded In Everything We Do

We provide personalised one-to-one mentorship, coaching, training, webinars, open resources, and networking opportunities.


The services on offer to consumers from the Academy of Life Planning Limited are classed as generic advice, financial information, and financial education. The services offered to planners contain coaching, training, mentorship, and ongoing support on the services. We call these services advice-only financial planning.


The information contained on this website is the opinion of the individual authors based on their personal observation, research, and years of experience. The publisher and its authors are not registered investment advisers, attorneys, CPA’s or other financial service professionals and do not render legal, tax, accounting, investment advice, or other professional services. The information offered by this website is general education only. Neither the author nor the publisher assumes any liability or responsibility for any errors or omissions and shall have neither liability nor responsibility to any person or entity with respect to damage caused or alleged to be caused directly or indirectly by the information contained on this site. Use at your own risk. The author and its publisher disclaim responsibility for updating information and disclaim responsibility for third-party content, products, and services including when accessed through hyperlinks and/or advertisements on this site.


There can be no risk of mis-selling when no financial products are ever sold. There can be no bad advice when no personalised advice or recommendations are ever given in relation to the buying or selling of specific investments. Without exception, we do not arrange or bring about deals, make arrangements with a view to transaction, or cause dematerialised instructions relating to any investment business. We do not advise borrowers about liquidation of debt. We simply offer personal financial plans.


Our planning services are designed as a stand alone service. If you want financial products, these can be accessed either on a DIY basis using Direct to Consumer (D2C) platforms or via financial intermediaries. If you are looking for a personal recommendation relating to an investment product you should consult a licensed investment adviser. Since the Academy of Life Planning Limited is NOT a financial intermediary firm, or a provider of financial products, or conducting any activities regulated by the UK's Financial Conduct Authority, we are NOT licensed with or regulated by the UK's Financial Conduct Authority. The Academy of Life Planning is not required to be regulated by the Financial Conduct Authority and is not registered with the FCA to provide regulated financial advice. Financial planning is general advice as defined in the FCA handbook PERG 8.26.2. The Academy of Life Planning is bound by general consumer law, including the Consumer Protection from Unfair Trading Regulations 2008.


The Academy of Life Planning is registered in England and Wales, registration number 8016568. Registered office address 9 Franklin Way, Spilsby, Lincolnshire, PE23 5GG, United Kingdom.

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