Set Up Your New Firm In Twelve Weeks With Fast-track

Immediate access to exclusive license-free resources to build your own Advice-only Financial Planning business to save you time and money. Our content includes Management Consultancy, The G.A.M.E. Plan, HapNav, Templates, Curated Content, Vibrant Learning Community Network, Monthly 1-to-1 Mentorship, 3-Month Fast Track, Weekly Town Halls, Guest Speaker Webinars, Day-to-Day Support And Much More.

Book your one-hour discovery meeting to explore the routes to accreditation.

Fast Set Up

Our Fast Track will have your new business up and running in three months.


First-class monthly one-to-one Zoom meetings to tailor your proposition.

Wealth Tech 

Exclusive access to ground-breaking wealth tech systems.


Sell assets under advice and continue financial planning services.

Read Our Reviews From The Network Members

[Source: LinkedIn Recommendations all at Apr 2022]

Martyn Green - A True Visionary.

I have know Steve for a long time now and have worked with him on various projects. Steve is a true visionary who leads by example and lives by the golden rule of treating others how he would expect to be treated. Steve is actively helping financial planners and consumers to become not only financially abundant but abundant in all areas of their lives. I highly trust and recommend Steve wholeheartedly.

Kay Atkinson - A Wealth Of Knowledge.

I started working with Steve after attending one of his Born to Be events and it has been invaluable in enabling me to define my focus for moving my business forward as well as achieving the work/life balance I wanted. He not only has a wealth of knowledge and experience to draw from, he has a great deal of integrity meaning you can be confident in the advice and coaching he offers. I know that he is there for me whenever I need further guidance and I would recommend him and the Game Plan highly.

Jörg Schlüter - Great Sounding Board.

I completed Steve’s course on the game plan last year and it has been very helpful in building my financial coaching business. Steve’s coaching is very concise and well thought out and he is a great sounding board for ideas. I would highly recommend checking out Steve and his offerings, particularly if you are considering setting up a life planning business and particularly if you consider transitioning from “traditional” financial adviser to a life planner.

World's #1 Customer-Directed Open Banking-powered Financial Planning App.

HapNav - The Happiness Navigator, is the world's first end-user financial planning application with an open banking app inside, available exclusively through the Academy of Life Planning. Brought to you in partnership with Envizage, a WEALTHTECH100 firm. Placing planning tools in hands of clients.

We Are Transmogrifying The Global Financial Planning Landscape.


We specialise in metamorphosing Investment Advising Financial Planners into Advice-only Financial Planners. We support you as a stand-alone service in a firm regulated for distributing securities or as a separate business regulated under general consumer protection regulations. 


We take a genuine tailored hands-on interest in your business transformation programme, where your support is bespoke, and you will feel part of a network of like-minded planners facing similar changes, challenges and struggles. We help planners switch business models seamlessly and painlessly and then grow their businesses compliantly, professionally, and profitably. We instil confidence in you, your clients, and your business.


We offer the job lot. Our range of services includes the sharing of a license-free blueprint, compliance advice, marketing support, general guidance, business documentation, proven processes, wealth technology, mentoring, coaching, training, webinars, helpdesk support, events, and much more. We are a one-stop shop for the lot.


We Keep Our Finger On The Pulse, To Keep You Resilient and Future-Ready.


The journey from an intermediating financial adviser to an advice-only financial planner is often more challenging and time-consuming than people think. We have tested transition approaches through our members and built value-adding services designed for fixed-fee-paying clients. We help you save time and money. For those who complete the journey, the rewards for the firm and clients are immense.


The Academy of Life Planning adviser support network will give you the blueprint, tools, and practical help to shorten your journey and save money as you transition to the advice-only financial planner. We believe we are the world's first network to offer to support you in transitioning, setting up, and growing a successful advice-only financial planning firm.


We deliver online support and personalised solutions to a global network of financial planners and their firms. With a focus on advice-only financial planning, our members are typically small life or financial planning or coaching firms worldwide, servicing a global tribe of satisfied clients online, face-to-face, in groups, workplaces, or via subscription models.


Our virtual support team and network members are knowledgeable, friendly, and there to help. They are accommodating in all areas and have the appropriate knowledge, experience, and qualifications relevant to their roles and the areas in which they may assist you.


Do You Want Your Business To Reflect Your Values?


We believe each business should reflect the values of its founders. Proposition development must be tailored to the characteristics of the business owners. If buying personalised support works well for you, our specialised support is award-winning and second to none. We tailor make our support to meet your unique and individual requirements. We work with you on a one-to-one basis because all businesses are different.


We keep up to date with current regulations. We provide impartial views and sound commercial recommendations. We are very approachable if you ever have any concerns. We deal with things efficiently and quickly.


Our core service brings together the best in personalised online support. This level of support is designed to provide the following:

  • Specialised consulting for financial planners to transition from investment advice to advice-only, with end-to-end solutions for transforming the business.
  • Face-to-face, via Zoom, one-to-one tailored mentorship support - for the same price as, or less than, a typical automated one-to-many training programme. Discuss matters in private. Receive 100% of our attention. Build your very own Unique Branded System. 
  • An out-of-the-box advice-only financial planning business framework for you to adapt, use, and share commercially without licensing issues or worries. It would be best if you had this new way blueprint because disruptor business models are entirely different from what's already there. Here, old ways don't work. We help you to unlearn old ways and habits and replace them with a new paradigm of thinking.
  • You with a compliant tried, and tested planning process suitable for holistic advice-only financial planning, with utmost professionalism and efficiency. Use the whole-person paradigm to satisfy the four basic needs of your clients: to live, to learn, to love, and to leave a lasting legacy.
  • Updates to keep you informed of relevant issues – saving you time searching for and reading articles, regulatory reports, and surveys.
  • You with up-to-date guidance and specimen procedural documents – saving you time in creating documents from scratch and saving you on legal fees drafting them. A build-once-and-share strategy for business development.
  • You with someone to email for those complex day-to-day issues – reassuring you that you are adopting the correct approach. You can email us as often as possible, and a suitably qualified person will reply at no extra cost.
  • You with a comprehensive development programme for you and your staff. Whilst we encourage you to develop your skills through quality additional third-party training courses available in the market, everything you need can be found right here within our unique programmes. This saves you money.
  • UNIQUELY: We are particularly helpful with your step-by-step transition from a financial intermediary to an advice-only financial planner.

Book your one-hour consultation to find out more.


George Agan - Passionate About Helping People.

"Steve’s coaching and GAME Plan process has been extremely helpful in clarifying my goals as a Financial Planner. Steve’s focus is on life beyond just the numbers and I found his insight and approach very useful in planning a more holistic approach to building wealth. Steve is passionate about helping people who may be left out by traditional financial services models and I’d recommend him to anyone wanting to consider life planning beyond just financial products!"

Gary Arthurs - The Plan To Achieve Desired Lifestyle.

"Steve provides great support to those progressive minded Financial Advisers who look to put the needs and desires of their Clients at the heart of their service offering. Through G.A.M.E, Advisers are able to demonstrate an effective process for helping Clients to produce a plan for their life and then support this with a relevant financial plan. Steve helps Advisers show their Clients how they can plan to achieve their desired lifestyle taking into account their available resources - not just their money."

Kenwel FLP - Mentoring & Training Us Effectively.

“We experienced it with Steve as clients first and then bought the product. Steve has been a champion for and with us in mentoring and training us so effectively that we are in many ways the embodiments of what the Kenwell GAMETM Plan is.”

Book Your 60-Minute Online Initial Consultation With Steve Conley.

For your 60-minute no-obligation consultation to discuss your mentorship and membership requirements, please order via our Shop. Place your order today and we will contact you within two working days to arrange an appointment at a time that is convenient for you. 

Martin Turbin - Real Trailblazer.

Steve is a real trailblazer and has done an enormous amount to further the cause of non intermediated financial advice. He truly cares about his clients and his passion to help other financial advisers transition to or incorporate non intermediated advice into their existing practices shines through. I am delighted to have engaged him to help with my journey.

Vikas Sharma - Great Thought Leader.

Steve is a fantastic professional & a great thought leader when it comes to financial planning & advisory business. Steve is doing amazing work both for clients & financial advisors under The Academy of Life Planning & HapNav - The Happiness Navigator.
I highly recommend working with him to get the best out of your life & business.

Richard Johnston - High Degree Of Integrity.

Steve has a wealth of experience and knowledge about the planning profession, and has a high degree of integrity in all that he does. For those planners hoping to sharpen their skills, whether that is in terms of helping their clients or their business, I would not hesitate in recommending Steve.


Join our Academy and become part of our advice-only financial planning community.

Print | Sitemap
© Academy of Life Planning 2022