Choose Your GAME Plan Pathway

When it comes to planning your favourite future, choose financial planners with no hidden agenda about selling financial products.

Get Your GAME Plan Starter Pack For £28.50 + £6.99 pm

Set Up - Buy the Medley Pack for £28.50.

70% Off The Game Plan done by you support pack. Visit Shop. Choose 9.1. MEDLEY - FOR INDIVIDUALS - DONE BY YOU DIY PACK for £28.50. Your Money or Your Life Book & Three Workbooks (includes international postage & packaging).

Track Progress - Buy HapNav for £6.99 per month.

Test your plan with hard numbers. Use this calculator to see whether or not your plan will really work and what you must do to reach the objective. Register. £6.99 pm. 30-day Free Trial. The world's first customer-directed open-banking-powered financial planning app.

Our Five Pathways

Free Material

Providing tons of free content and resources via blogs, e-mail, social media and the Born To Be Facebook page. By signing up to our mailing list, you get free e-mail support, monthly web classes, demos, technical guides, and much more. Plus, you get free money-saving tips, tools, offers, and entry to our monthly prize draw.


The GAME Plan done by you support pack. Series of workbooks for your DIY solution to accompany HapNav. 


The GAME Plan done by you plus membership support provides education + HapNav + encouragement + accountability + member network. 


12 hours of Fast Track to do the GAME Plan, done with you in a small group class, 12-person cohorts, providing guidance and advice. Includes one year of HapNav.


12 hours of one-to-one. The GAME Plan is done for you by Steve Conley, with added support throughout the year. Includes one year of HapNav. If you would like guided implementation with the help of other accredited Game Plan practitioners, you have a wide choice globally.

Why Choose Asset Strategies?


The idea of a favourite future should be with you for your entire life, a never-ending conversation with yourself. Constantly resetting your future requires a solid plan, combining energy, assets, and a financial plan. We call it a GAME Plan.


If you want your favourite future in the next few years, you need a short-term plan. The type of financial plan used by intermediaries to sell financial products is long-term. You don't need long-term investments to make short-term life changes.


We are non-intermediating. That means we do not sell financial products like ISAs, investments, pensions, mortgages. That makes our financial plans different. The most common assets in our projects are business assets made by you.


And if you do want financial assets, you can exchange assets for them and source these direct from providers safely and comfortably. We will show you how. For us, this is a secondary requirement. We find that intermediation muddies the waters of a financial planning relationship. 


When our clients see a range of possible futures before them, they want some help choosing the right path. They want to see a financial model before they make a material change. We call this economic model a "what-if" scenario.


We help our clients explore several "what-if" scenarios using HapNav (our lifetime wealth modelling app) so they can choose their favourite future with confidence.



Our Agency Is With Our Client


Unlike financial intermediaries, our agency is with you, not with a financial product provider, which puts us in the business of finding out precisely what you need—and delivering that.


For crucial life and money decisions, you can't just put things on hold and do nothing. You have important choices to make. It would be best if you had answers. All of which means that life and money advice can't wait.


You need a solid plan for your life, backed up by a financial plan for your money, an investment philosophy you believe in, and an accessible and dependable financial planner who has your best interests at heart.


Done By You

Material, Medley, and Membership. You build your own GAME plan using various levels of support.

Done With You

Masterclass. You join a small group of people online to build a Game Plan, facilitated by a Game Plan Practitioner.

Done For You

Mentorship. You have a Game Plan built for you on a one-to-one basis with a Game Plan Practitioner.

We provide end-user lifetime wealth planning tools linked to your bank account

Empower! Inform! Educate!

Many people have no idea what their best life is, never mind how to plan to live it. Use our financial planning software, HapNav - The Happiness Navigator - to explore options and improve your life and future. Our analytics change the way you identify, understand, and manage, the risks to your future plans and aspirations. We help you understand your needs, identify prospective areas of development, and make the best decisions while reducing the cost of navigating your way to happiness. 

We help people with questions like:

Can you help me understand my financial products?

When can I afford to retire?

Will I outlive my capital?

How do I afford to improve my work-life balance?

How can I afford to quit my job and set up my own business?

How can I stop myself from sabotaging my finances?

How can I best use the internet to run my own money?

How can I earn more than I spend?

How can I own more than I owe?

How do I create wealth?

How do I make money while I sleep?

How do I secure my family's financial future?

Who was I born to be?

How do I leave a lasting legacy?

How do I make the world a better place for having lived?


The rules and laws of the United Kingdom, and other territories, class the Academy of Life Planning Limited services as generic advice and financial education. We do not sell financial products. We do not give personalised advice or recommendations concerning the buying or selling of specific investments. Without exception, we do not arrange or bring about deals, make arrangements with a view to transactions, or cause dematerialised instructions relating to any investment business. We do not advise borrowers about the liquidation of debt. We offer personal financial plans. Since we are NOT an intermediary financial firm (distributor) or a provider of financial products, we are not registered with nor are we regulated by the UK's Financial Conduct Authority. If you want to find out more, why not contact us and request our terms and conditions.


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