Academy of Life Planning Direct

BORN TO BE: Places are limited, avoid disappointment and register early!

Born to Be: FINANCIALLY SECURE Post Covid-19


A webinar for those whose financial security has been undermined due to COVID-19, how do you plan a return to financial security in times of uncertainty.


About the event

Wednesday 21st October 2020 3:00 pm LONDON


We want to help you stay financially resilient during these challenging times.


We are fortunate that the founder of the Academy of Life Planning Steve Conley will join us for 60 mins to talk about how we can find security financially post COVID-19. For over thirty years, Steve has helped tens of thousands of financial advisers and hundreds of millions of their clients globally not just manage their wealth but plan to create it in the first place.


Wealth creation strategies have never been more relevant than they are today. These strategies have proved effective for people during the toughest of times including, natural disasters, a global financial crisis, personal bankruptcy, bereavement, and divorce, and he is going to share his insight and tips with us.


Sixty percent of us Brits have less than £5,000 in the bank, according to the Financial Conduct Authority, so if you have found yourself in a situation where:

  • You are feeling overwhelmed
  • You have lost your job
  • You think you might lose your job or
  • Your income has reduced


Then tune is as Steve explains how to take control, mitigate risk, and plan your recovery with ‘the business plan of you’.


Strategies for creating wealth

  • The best investment you can make is in yourself


How to run your own money

  • Steve shares his top tips and insight


Where you can go for help and information

  • Where you can go for support if you are worried about money.

Steve is the best selling author of "Your Money or Your Life: Unmask the highway robbers - enjoy wealth in every area of your life."

BORN TO BE: Places are limited, avoid disappointment and register early!

Your Life Transformed

See your hopes and aspirations come true thanks to that trusted relationship.

At the ACADEMY OF LIFE PLANNING (AoLP), our "goal-based" remote life & money planning process appeals to a wide variety of people from all around the world. Our planners help people sort their finances, invest sensibly, avoid cons, save money, and achieve their goals.


Life & money planning is brought to you online direct by video conferencing, real-time messaging, and content sharing - you can work with us from your home or workplace. Whatever your age, wealth bracket, lifestyle, values, preferences, or location - we tailor-make a written, detailed, and personal life & money plan that is exactly right for you.


We are non-intermediating financial planners, which means we sell plans not products. As we do not muddle relationships with commissions, we have no agency agreements with any product providers and that makes us very independent financial advisers. You are assured that we will place your best interest first.


We are UK based serving a worldwide clientele.

Investment Planning

Retirement Planning

Inheritance Planning

Unlike most financial advisers, our fee isn't based on the amount of money you invest.


A typical financial intermediary charges asset-based fees, the price tag is normally 3% initial charge, and 0.5% per annum charge, based on the amount you invest.


On savings of £500,000 that is an initial fee of £15,000 and a fee of £2,500 per annum for ongoing servicing.


This compares to our initial fees of £1,500 for one person, £1,800 for couples, and £450 per annum for ongoing servicing.


We believe that it should not cost more to advise you, the more money you invest.


Whether you have £10,000 or £1m, our fees remain the same.


We call this fee-for-service.


We offer clients the option of paying an hourly rate of £95 for advice, or to pay a set fee for an agreed amount of work (for example, £95 x 10 hours = £950). 


We also offer our clients the ability to pay a set monthly fee of £45 for ongoing service.


How much does it cost?

Initial Consultation

£45 for one hour

On-line via video-link advice, taster session and basic financial plan.

Full Financial Plan

Fixed Fee £1,500/ £1,800 Couples

We offer the GAME Plan over six or more 90-minute sessions to  deliver fast, high quality results.

Ongoing Service

£45 per month 

Quarterly meetings, personal wealth app and unlimited access to our highly skilled team of professionals.

We will always tell you exactly how much you will pay before you agree to proceed with our direct services. The agreed fee may be paid in our Shop or by invoice. Your payment options include:


An hourly rate, currently £95 per hour.




A set fee for a piece of work based on our hourly rate and an estimate of the minimum length of time we think the task will take. If we exceed the estimated time taken, we do so at our own expense.


Discounts may apply to initial consultations and bulk orders. We will not receive commission from Investment, Pension, Protection or General Insurance companies as we will not arrange any products with them. Arranging products is down to you. We simply sell the GAME plans and offer personal coaching.


Prices valid until 31 Dec 2020.


FULLY PLANNED: The GAME Plan (Singles & Couples)

We offer a set fee to analyse all your finances and provide the GAME Plan report.


We will meet you online in the safety of your own home, wherever you live globally, and share content by Zoom video telephony systems through these difficult times. We will help you to make informed choices over WhatsApp, adjust your plans and exchange documents over WeTransfer as your circumstances change and help you to feel more relaxed and secure with life & money planning.


Our clients can track progress 24/7 with our personal wealth app. We bring greater peace of mind just where and when you need it most.



The fee includes:

  • Initial meeting and completion of a full fact find, looking at current assets and liabilities, and incomes and expenditures, as well as expected changes in the future.
  • Discuss what your aims and plans are for the future.
  • Provide education about Investments, Investment Risk, Capacity for Loss, Pensions, Protection, General Insurance and self-implemented product solutions.
  • Conduct a detailed analysis of your existing finances.
  • Create a cashflow scenario report of your current situation – this will determine whether you have enough money to achieve your objectives.
  • Create a second cashflow scenario report - which involves putting in place various options to determine whether you have enough money to achieve new objectives.
  • Applying a Stress Test. This will look at investment volatility and determine whether you’d have a problem in the event of a market downturn.
  • We will write you a GAME Plan and assist with its execution through personal coaching.
  • Six 90-minute video telephony sessions (120-minute sessions for couples), real-time messaging and content sharing typically held over three months.

Set Fee (Recommended SIX sessions): 


9-hours of video telephony plus admin: Fixed Fee: £1,500 or £1,800 for couples.


Monthly Membership: Ongoing Service Plan

Whether you choose to have the plan made for you under the FULLY PLANNED service or you want to take your time and spread the cost over a longer period, Life and Money planning can be an ongoing activity.


You may choose to have review meetings, require an ongoing support service or perhaps you need to add new scenarios to your GAME Plan or update your Financial Freedom Forecast as time goes by.


Our Ongoing Service Plan includes:

  • Quarterly one-to-one one-hour meetings via video call.
  • Unlimited availability to get in touch with us if problems arise.
  • Access 24/7 to our personal wealth app for tracking progress.
  • Monthly one-hour group video conference calls.


Our Price: All for a fixed fee of just £45 per month (or £450 per annum).


You may have an ad hoc query. All correspondence and emails replied to or, when more involved, acknowledged within 48 hours. As a valued client, you have unrestricted telephone access with a financial planner, all telephone calls will be returned within four hours during our working week (9am-5pm, Monday-Friday).


Any additional future work carried out will be charged to you as and when the work is requested, in line with our applicable charges at that time. We will always tell you exactly how much you will pay before you agree to proceed with our services.


Currently we charge an hourly rate of £95 for any additional future work.


Under current legislation our services are not subject to VAT, but should this change in the future, and where VAT becomes due, we will notify you before conducting any further work.

The services on offer from the Academy of Life Planning Limited are classed as generic advice and financial education. No financial products are sold. No personalised advice or recommendations are ever given in relation to the buying or selling of specific investments. Without exception, we do not arrange or bring about deals, make arrangements with a view to transaction, or cause dematerialised instructions relating to any investment business. We do not advise borrowers about liquidation of debt. We simply offer personal financial plans. Since the Academy of Life Planning Limited is NOT a financial intermediary firm, or a provider of financial products, it is NOT regulated by the UK's Financial Conduct Authority.


If you would like to find out more, why not contact us for more details.

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