Non-Intermediating Financial Planners' Support Network


We offer a ground-breaking non-regulated proposition for your clients, complemented by first-class training, support, peer networking and development for you. It’s all aimed at helping you become more successful.

What We Offer

Our partner proposition offers you a tool kit, guidance and ongoing support.

Personal Mentorship

First-class training and mentorship to make your job easier.

Have Your Say

Join the Academy and you will automatically become a member of a unique global community.

Business Development

We offer guidance to match your needs, whichever stage you’re at in your financial planning career.

Support for 'Non-Intermediating' Financial Advisers and their firms


There are two types of financial planners. First, there is the Financial Intermediary. Then, there is the 'Non-intermediating' Financial Planner. We specialise in supporting 'Non-Intermediating' Financial Planners.


We take a real interest in your business, where you will feel part of a team. We help 'Non-Intermediating' Financial Planners to grow their businesses compliantly, professionally and profitably. We instil confidence in your business.


We offer the 'Non-Intermediating' Financial Planner the job lot. Our range of services include the sharing of compliance advice, marketing support, general guidance, business documentation and processes, coaching, training, webinars, helpdesk support, events and much more.


Who we are - We move with the times, so you can too


The journey from a regulated financial adviser to a non-intermediating financial planner is often more challenging and time-consuming than many people believe it will be. For those who successfully complete the journey, the rewards for both them and their clients are immense.


The Academy of Life Planning adviser support network will give you the tools and practical help as you move to become a non-intermediating financial planner. We believe it is the only network which supports you in setting up and growing a successful non-intermediating financial planning firm.


We deliver online support and personalised solutions to a global network of online 'Non-Intermediating' Financial Planners and their firms. With a focus on non-intermediating financial planning, our members are typically small life & money planning firms around the world servicing a global village of clients online.


Our virtual team are knowledgeable, friendly and there to help. They are extremely helpful in all areas and have the appropriate knowledge, experience or qualifications relevant to their roles, and the areas on which they may be assisting our members.


How we do it - We communicate regularly


If buying support works well for you, our specialised support is second to none. We keep up to date with current regulations. We provide impartial views and recommendations. We are very approachable if ever you have any concerns. We deal with things efficiently and quickly.


Our services are provided under a modular approach under fixed fee agreements by the hour, or by the month or for a task. We are there to work for you and have no interest in promoting additional services that do not sit well with your business model.


Our core service brings together the best in online and over the phone support. This level of support is designed to:

  • Provide an 'out-of-the-box' Non-Intermediating Financial Planning business model, because disruptor business models are completely different to what's already there.
  • Provide you with a tried and tested planning process suitable for Non-Intermediated Financial Planning, with utmost professionalism and efficiency.
  • Keep you informed of relevant issues – saving you time searching for and reading regulatory reports.
  • Provide you with up to date guidance and specimen procedural documents – saving you time in creating documents from scratch.
  • Provide you with someone to call for those difficult day to day issues – giving you reassurance that you are adopting the correct approach. You can always pick up the phone and speak to a suitably qualified person at no extra cost.
  • Provide you with a comprehensive development programme for you and your staff.
  • We are particularly helpful with your step-by-step transition from Financial Intermediary to 'Non-Intermediating' Financial Planner. Book your one-hour consultation with Steve Conley to find out more.

Twelve-months Virtual Mentorship via interactive programme - £450 (or pay £45 per month, cancel at any time). Fast track is an intensive version to get you up and running in three months, available for £950. Find out more!

Book Your 60-Minute online Adviser Mentorship Consultation with Steve Conley

For your 60-minute consultation to discuss your mentorship and training requirements, please order via our Shop. The price is £45. Place your order today and we will contact you within two-working-days to arrange an appointment at a time that is convenient for you. 

If you are transitioning from a financial intermediary to a professional financial planner you can choose the non-intermediating route.


The cost-value perspective.


When financial planning for consumers, the greatest value added in the services you provide is in the provision of the financial plan itself, rather than adding value through financial intermediation. Some might argue that financial intermediation may lead to better outcomes for consumers. It is certainly more convenient to have someone make investment decisions for you. But at what cost?



Transition from product sellers to professional advisers.


Conventional financial advice used to be product advice. Contemporary financial planning is more than just about products, and not only includes financial solutions that manage wealth but includes strategies for making it in the first place. Such as, a business plan.


Good financial planning also includes goals that money can’t buy such as respect, well-adjusted kids, work-life balance, life purpose, good friends, close-knit family, good health, peace of mind, happy memories, true love, a happy home, good karma, time to relax, a good epitaph. The list goes on.


Traditionally a financial planner was a salesperson for a product company or number of product companies. When financial planning today, nine times out of ten the task is to improve life now. Which means, nine times out of ten the solution is not an investment product. The solution is a financial plan, such as the 5-year business plan of you.


Improving the present financial situation for the client will automatically improve the long-term outlook.


And, with a little knowledge of business planning - and adjusting the 'what if' scenarios in the cash flow forecast - we can ensure the client doesn't outlive their capital by creating recurring 'nocturnal' business income.


Since, the modern financial planner is seldom required to recommend a long-term investment product to make good shortfalls, they might instead choose an easier and more profitable career down the non-intermediating route.



Conflicted payments and client best interest.


Another reason for not being a financial intermediary, is that these days long-term investments have been commoditised and are readily accessible and as easy as on-line banking to set up and maintain.


The product adviser cannot hope to beat the return after charges of a passive multi-asset fund on a platform. According to Which? 90% of financial intermediaries derive their fees from the product as a percentage of assets under advice. The savings for the consumer in adviser charges over a lifetime can be as much as hundreds-of-thousands-of-pounds.


Regulators around the world continue challenge the conflicted payments of asset-based fee advisers, which threatens recurring revenue streams supporting conventional firms.


If you always wish to act in the best interest of your clients without conflict of interest, then you might consider becoming a fee-for-service or fiduciary financial planner. That is, you are fee only and there is no conflict of interest.


A non-intermediating financial planner is a fee-only fiduciary financial planner. That is, they act as an agent of the client and do not hold any agency agreements whatsoever with any product providers. They are guaranteed by contract to place client best interest first without conflicted payments.


Financial intermediaries are selling agents and find it difficult to sign up to fiduciary codes because in the absence of a wall between advice and product they find it difficult to undertake to always act in the client's best interests



Costs of regulation.


Financial planning itself is not a regulated activity. It is classed as general or generic advice. An financial intermediary is required to be registered and regulated by the Financial Conduct Authority (FCA). A non-intermediating financial planner is not.


When planners realise that the greatest value is added by the non-regulated activity, they may begin to question the rationale for and cost of being regulated.


Life has been increasingly difficult and unprofitable for the financial intermediary because of increasing regulation and a hardening of the Professional Indemnity Insurance market, forcing the market to contract as many regulated advisers quit.


Regulated activity adds considerably to the time and cost of the financial planning process. It also makes it difficult to maintain client relationships remotely, with all the proof of identity, signing of documentation and trust required to handle client money. It is difficult to apply social distancing measures when you are regulated. It does not necessarily lead to better outcomes for clients.


Certain transactions can only be undertaken by a regulated financial intermediary, such as a pension transfer from a Defined Benefit scheme. Non-regulated financial planners may therefore need to refer consumers to regulated financial planners from time-to-time.



The advice gap and the underserved public.


It should be noted that today ninety-five percent of the population are underserved by the financial intermediary population on account of their limited wealth.


Financial intermediaries often operate with thresholds of investable assets held by consumers, below which they will not operate. A typical threshold might be £100,000. Due to the economies of infrastructure, non-intermediating financial planners can serve the underserved at far lower thresholds at prices they can afford.



For more information.


A major part of the financial planning process is planning the client before planning the money. To do this effectively the financial planner must also be an expert and experienced life planner. Financial planning is as much an art as it is a science.


If you are considering becoming a non-intermediating financial planner, or you are a financial intermediary wishing to learn the art of this style of financial planning, please contact us to discuss our mentorship, training, and accreditation services.


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