The Academy of Life Planning invites you to attend Born to Be in Harrogate on 23rd June 2019.

General Admission is FREE, so no bank details are required. VIP includes a 2-course lunch with the speaker for Q&A at a cost of £25. Register today!


Sunday 23rd June 2019 - 9.30am Registration 10am to 12.30pm.


The Crown Hotel, Harrogate, North Yorkshire HR1 2RZ.


Presented by Steve Conley of the Academy of Life Planning.

AoLP invite you to this free event.

When you attend Born to Be, you’ll discover how to unmask the highway robbers and enjoy wealth in every area of your life.


This is about planning.


The robbers? The financial services industry is the least trusted industry globally. What matters least to the bankers matters most to their clients – and that is Trust!


Your host is our very own local author, business owner, and many times Stray FM guest business commentator, Steve Conley.


This is not for you if you are happy with your money and your life. This is for you if you are looking to make big changes in your money or your life and are looking for a helping hand you can trust.


Perhaps you are new to a romantic relationship and you want to knit two life plans together into one for a more loving and lasting relationship. Maybe you have a skill or hobby you want to convert into a business so you can give up your day job. Potentially you support a worthy cause and want to go full-time on it and still pay the bills. Possibly you have hit mid-life-crisis and don’t know what to do. Or, maybe you are going through a spiritual awakening and wish to marry meaning and money.


Whatever decision you are facing, no prior self-knowledge is required - of who you want to be and what you want to do.


Over two hours, you’ll be taught by Steve Conley four key strategies that when implemented in the right order will put in place the money to support your best life yet.


You will then be able to take away what you have learnt and create your own life and money plan at home.

You will be …


Setting large and meaningful goals. Creating an action plan to overcome obstacles. Putting in place the means to achieve your goals. And, creating an execution plan to implement what you have learned.

Here’s Everything You Will Learn…


  • The Significant Stories System – what defines who you are is largely down to the stories you tell yourself. So, make sure your goals are big and inspiring.
  • The Blockbuster Roadmap – You’ll discover how to overcome all obstacles so that you turn your cant’s into cans and dreams into plans.
  • The Financial Freedom Forecaster – Build your money year by year so that in a few years’ time you can give up exchanging your time for money and instead exchange your knowhow for money and use your time to have more fun.
  • The Stand and Deliver Game Giver – This is where the tyres hit the road and you start doing what you planned. You implement the business of you and your life.


The order recommended is plan in the order above, Goals Actions Means Execution - which is the productive cycle. Other authors, advisers and speakers may tell you to do it in reverse order (exhaustive cycle), e.g. look at your money then look at your life. Or, miss parts out (destructive cycle), e.g., a financial adviser may just look at your money, or a life coach may just look at your life.


Your Money or Your Life: Unmask the highway robbers - enjoy wealth in every area of your life is a new book launched this month by local author and former City banker turned life planner, Steve Conley.


Born to Be is a free two-hour talk and book signing with the option to join him for lunch to ask questions.


The author explains his journey from Canary Wharf to Harrogate and reveals what he learnt about creating that ideal life along the way. The author went from former head of investments at HSBC to become a financial life planner and an award-winning ambassador for greater transparency in the global financial services industry. Discover the secrets the City didn't want him to share.


  • Grow your income by 22% per annum.
  • Reduce your expenditure by 35% per annum.
  • Reduce what you pay in bank charges by 75% per annum.
  • You could save hundreds of thousands of pounds by simply attending this event.


His financial life plans improve the outlook for his hundreds of global clients by millions-of-pounds.


Steve does not sell any financial products. He simply advises you on what to do and how best to navigate the least trusted industry. The best place to find a helping hand you can trust is at the end of your own arm.


The net result could be you finding financial freedom in just a few years from now.


The agenda for the morning is:

  • Before and after planning – the pains and gains.
  • Why planning is important and why now?
  • His story – “why listen to me?”
  • The four challenges you will face.
  • The four solutions to those challenges.


Steve shares freely many useful hints and tips that can help you to plan life transformation. Refreshments are provided free of charge. There’s an opportunity to join him for lunch afterwards for questions and answers, the VIP tickets for lunch are limited, must be booked in advance and are priced at £25.

Do you want to be the architect of your own life and find financial freedom?

The Academy of Life Planning invites you to attend Born to Be in Harrogate on 23rd June 2019.

General Admission is FREE, so no bank details are required. VIP includes a 2-course lunch with the speaker for Q&A at a cost of £25. Register today!

The GAME Plan is a multi-disciplined approach.

This approach plans your life, your money and your business. One co-ordinated plan; each discipline supporting the other. These coaches are uniquely skilled, experienced and qualified in all three disciplines.

Questions and Answers

Why is planning important?

If you fail to plan, you plan to fail. If you don't set your own goals you are living by someone else's. And, what's in it for you? Not much!


Why now?

The internet means you can be whoever you want and earn 7-Figures at it. Life's short! A year from now you're going to wish you started today.


What will the speaker be covering?

Steve Conley will guide you through his planning process to overcome four key challenges you face in search of financial freedom - from start to finish, whatever your starting point! 


Why is this different?

Have you ever met someone before who is an expert LIFE coach, and expert FINANCIAL coach and an expert BUSINESS coach? Yet you might agree that your TIME, MONEY and BUSINESS should be co-ordinated in to one all-singing all-dancing PLAN. That's what The GAME Plan is. Steve Conley invented it. He's the author and speaker. And, that's what makes this event so unique. Why spend TIME listening to three experts, when you can listen to one?


Who is Steve Conley?

He is an expert in FINANCIAL PLANNING, BUSINESS PLANNING and LIFE PLANNING. The three-in-one plan is called The GAME Plan.

Financial Planning Expert

Steve is a Chartered Financial Planner and Chartered Insurer. He won multiple prizes for best performance in Manchester & North West of England. He went on to head up investments for HSBC, RBS/ NatWest, Santander. He chaired industry committees and today can be found in Parliament advising the British Goverment on how to restore trust and confidence in the financial services industry.

Business Planning Expert

He is a proposition architect having built multiple ''billion-pound' businesses for the banks. 6 market firsts. 6 market leaders. Multiple domestic and international awards. An award-winning Solopreneur since 2012, director of many local businesses and Yorkshire Business Masters Awards finalist in 2017. According to World Health Organisation, one project saved the lives of five-million children.

Life Planning Expert

He is a Master Life Planner of the Kinder Institute of Life Planning and Founder of the Academy of Life Planning. An award-winning global ambassador for transparency and market integrity, uniquely considering spirituality and respect for all life on earth. Otherwise known as the Values-based Adviser, he is an Elite Member of the Professional Speakers' Academy.

FREE GIFT when you Register - The 8 Steps to Your Plan B


By attendng this complimentary event you will recieve a FREE gift. The 8 Steps to Your Plan B. These are questions to ask yourself to define your PURPOSE. They form part of The Significant STORIES System which by itself would be valued at £495 (inc VAT). This should get you off to a good start on your journey to the financial freedom. The exercise is provided absolutely FREE of charge when you register for this complimentary event. 

The Academy of Life Planning invites you to attend the Born to Be in Harrogate on 23rd June 2019.

General Admission is FREE, so no bank details are required. VIP includes a 2-course lunch with the speaker for Q&A at a cost of £25. Register today!

What everyone's saying

"I find Steve Conley’s holistic approach to life and wealth management enlightened and pragmatic. His experience and intelligence have been invaluable to my progress. I would highly recommend Steve to those looking to break free of conventional norms and start afresh."

Stephen Flicker, MD of Flipside CIC, Wakefield, Born to Be March 2019



“My friend Steve Conley is a rare man indeed. Steve was one of the most senior and powerful bankers in the world. As well other senior positions he headed up Investment at both HSBC and RBS. So why is Steve rare? Cut Steve in half and you will find integrity and ethics running through his core. The same can not be said for most bankers. Steve was actually fired by that bastion of honesty RBS, prior to their undoing, for pushing 'ethical' policy. The irony of it! Steve at heart is a caring maverick. His mission now, having left banking behind, is to radically change the financial services industry, to re-calibrate it, to make it more about 'people' and not just profit. He has the ear of those at the top, both of banking and government. He is determined and passionate. This is man who should not be underestimated. He will change things for the better. I listened to Steve speak yesterday about how is now helping ordinary people to plan and live more fulfilling lives. It is clear to me his success is down to his enthusiasm, drive and commitment to his worthy cause. I am grateful to call Steve Conley a friend.”

Chris Stoner, Harrogate, 2017

"I recently attended one of Steve's seminars, and was quite frankly blown away! Definitely worth checking out, irrespective of your circumstances! Great work Steve! keep it up." 

Mike Manaley, Director CJS, Harrogate, 2014



“I just wanted to share a simple thought I've had for the longest time about you. Don't have any idea about implementation or how, but you really should be running one of these banks. You're a man of immense vision, with knowledge of all the pieces and pockets of community and profit that are necessary to make a bank thrive. You understand things quickly, and make things happen. But most of all you see into the future, much as Steve Jobs did, and are as passionate and dedicated to making an organization both 'aesthetically beautiful' and brilliantly profitable, understanding that the key is the customer, delivering something of magnificent value for them. There aren't many like you, and if this is your career, you should be at the top.”

George Kinder, Boston, USA May 2012.



All information used in this presentation you are registering for relating to AoLP is for information purposes only and is for the sole use of attendees at the presentation. Whilst we feel this topic is beneficial to aspiring solopreneurs, the views expressed are not intended to be and should not be viewed as individual advice or as a recommendation. You should seek independent advice in respect of issues that are of concern to you. To the maximum extent permitted by law we expressly disclaim all representations, warranties, or assurances of any kind expressed or implied, that are made to the accuracy or completeness of the information contained in this presentation and no member of AoLP accepts any obligations to update or correct any information contained herein.

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