We Are Like Your Personal Financial Regulator

Global Network of Non-Intermediating Financial Planners

From bank accounts to mortgages, credit cards, loans, savings, and pensions, virtually every adult in the UK is a consumer of financial services. Consumers need an appropriate degree of protection from misfeasance.

“Consumers need to be able to invest with confidence: for major expenses, for a

property and for retirement and care in later life.

 

Demographic changes mean more people are living longer. Social and economic

changes mean more people are responsible for making complex decisions about how

they invest their long-term savings to enjoy in later life. Consumers have more choice

of products and services than ever before. This new choice has many benefits, but

some can be complex for consumers to fully understand, which increases the risk

of things going wrong. The nature of long-term savings means that when things go

wrong, it is often too late to put things right.

 

We have made significant improvements to this market to protect consumers. But

there are over 5,000 financial adviser firms and more than 27,000 individual advisers

acting as intermediaries between the consumer and their investment. Dominated by

small firms, these complex chains of interdependent products and services – some

of which are beyond our regulatory remit – make it easy for bad actors to ‘hide’ and

challenging for us to oversee.

 

The consumer investment market is not working as well as it should. Too often

consumers receive lower returns than they should because of unsuitable products

with high fees. Too often there have been scams and scandals in this market leading

to consumer loss. Too often consumers leave their savings in cash because they do not

have confidence in the alternatives. That is why we have made Consumer Investments

a priority in our current Business Plan.

 

The overwhelming majority of retail investors are best served by readily understood,

well-diversified and low-cost investments which are already available from a range of

providers, but many retail investors do not choose these. We are seeing some progress

on reforms of governance and a focus on making investments better value for money,

but progress is still slower than we might like.

 

Many consumers do not seek financial advice, perhaps because of complexity and cost.

Many financial services firms seem reluctant to provide simple advice and guidance

which will serve the needs of large numbers of consumers. We need the system as a

whole, including regulation, to work better for consumers.

 

Some of the most serious harms we see relate to investments outside our regulatory

perimeter and online scams, many based overseas. We have limited powers and

capabilities in this space, in our ability to deal with online promotions.

 

We are seeking views to help us decide how our own rules and approach should

address the harms in this market within the powers and resources we have, and where

other partners may need to do more to assist or where we might ask government

to consider additional powers. We need views that help us to strike the right balance

between consumer protection and consumer choice, bearing in mind we cannot offer

effective protection to consumers from products outside the scope of regulation.”

 

Christopher Woolard, Interim chief executive, Financial Conduct Authority, September 2020, Call For Input: The Consumer Investments Market.

 

Public Financial Regulation Has Failed

 

“Numerous scandals and incidents of malpractice – perpetrated by rogue individuals (think Maxwell, Madoff et al); or dodgy behaviour in particular organisations (think Equitable Life, Wells Fargo etc.); or entire parts of the market (think endowment mortgages, transfers out of Defined Benefit pension schemes, PPI and so on); and even complete market collapses that have led to a decade of austerity for innocent people (think the last Global Financial Crisis); have all contributed to the erosion of confidence in financial services.”

 

The first line of defence for consumers is a patchwork quilt of trade bodies, professional bodies, and separate government instituted bodies, each with strict responsibilities and objectives aimed at making financial markets work so that consumers get a fair deal. Yet still markets fail consumers. Still consumers fall through the gaps.

 

“It could be argued that it would be totally rational for the general public to NOT trust the financial services industry because the public have, in effect, been educated to NOT trust financial services through the continuous drip, drip, drip of untrustworthy behaviour over a very long period of time.”

“Even after the mountains of money that have been spent by Governments (i.e.us taxpayers) on regulation, compliance and enforcement are we any more confident in the Financial Services Sector behaving better now than it did twenty, thirty or forty years ago? The evidence suggests, no, we’re not. This is nothing less than a serious, systemic risk for society as a whole.” - Source: The Transparency Task Force, 2020.

 

Language like fraud and theft, failure of fiduciary care, misleading clients and secret commissions never get used in any regulator’s communications, nor are they implied. A shovel becomes an implement, and the essence of meaning is hidden, and this makes it easy to hide misfeasance. The honest and ethical get lumped in with the criminal and immoral.

 

When all lines of defence fail, we are your personal financial bodyguard.

 

We are the second line of defence to help consumers get a fairer deal from financial markets. We are not part of the financial markets. We are separate from them. We place a wall between advice and products. A wall between advice and large institutions. A wall between regulators and large institutions. We are the consumer’s independent personal regulator. We unmask the highway robbers and create wealth in every area of consumers lives.

 

We are like your personal regulator

We are the non-intermediating financial planners.

We create wealth

We give plans, not products. Plans to the unwealthy to create wealth through ideas, entrepreneurial spirit, and industry. Plans to the wealthy for financial independence and legacy.

We protect the public

We secure an appropriate degree of personal protection for the public from financial market misfeasance.

We improve market integrity

We campaign on behalf of consumers for improvement in integrity of the UK financial system.

 

We Are Like Your Personal Financial Regulator

 

We shine a bright light onto financial markets. We work to protect consumers. We protect customers by providing impartial generic advice and financial education. We educate consumers on how financial markets work so that they get a fair deal and can deal confidently with market participants.

 

It is unrealistic to assume that everything that could be done to protect the public is being done. There is a very real need for more effective measures to deal with the growing problem of malpractice, malfeasance, misseling, fraud, scams, and scandals. In short, far too many people are being harmed, in far too many ways.

 

That is where we come in. We are not financial market participants. This way, we eliminate conflicted interests and guarantee impartiality when acting on your behalf.

 

We believe there should be a wall between advice and products. That is why we do not carry out financial market activities. We do not give you products. We do not give you financial market services.

 

We provide plans, not products.

 

We have you at the heart of how we do business. Our service is your protection. We put your protection above our profits and income. We put consumer best interest first.

 

We train and provide ongoing support for advisers, planners, and coaches globally for them to protect consumers from financial market participants. For them to give plans, instead of products.

 

Our members are trained and supported to plan in the right way, to protect consumers, to inform them so they can make the best decisions for themselves and put their best interest first.

 

Our protection work includes The Fraud Team, which helps consumers most vulnerable to investment fraud and victims of investment fraud. It provides tools to help investors actively check investments they have been offered out of the blue. We also encourage consumers to report to us when they see potential harm or bad conduct. 

 

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