What is a
Fee-only Non-intermediating Personal Financial Planner?
non-intermediating personal financial planner is a highly trained professional who is committed to working in the best interests of their clients.
We serve our clients without
muddling the financial planning relationship with retail financial intermediation. We operate to high standards in the field of financial planning. We undertake a fiduciary oath and observe a code of
What we don't
Offer financial service products, such as funds, pensions or bonds.
Undertake financial services activities.
Offer or carry out 'regulated activities' (activities specified by the Regulated Activities Order
Provide financial services, investments or consumer credit.
Offer loans, car financing deals or consumer credit.
We are not a bank, credit union, insurance firm, consumer credit firm, investment firm, benchmark administrator, payment
service or e-money firm, or an "automated" advice and guidance model provider.
“I shall plan my client before planning my client’s personal finances. I shall not conduct any financial intermediation. I shall
exercise my best efforts to act in good faith and in the best interests of my client. I shall provide written disclosure to my client prior to my engagement, and thereafter throughout the term of the
engagement, of any conflicts of interest, which will or reasonably may compromise my impartiality or independence. I, or any party in which I have a financial interest, do not receive any
compensation or other remuneration that is contingent on my client’s purchase or sale of a financial product. I do not receive a fee or other compensation from another party based on the referral of
a client or the client's business."
"Following the Fiduciary
Oath means I shall:
Always act in good faith and with honesty.
Be proactive in disclosing any conflicts of interest that may impact a client.
Not accept any referral fees or compensation contingent upon the purchase or sale of a financial product.”
Our Code of
- Objectivity: We strive to be as unbiased as possible in providing general advice and financial education to our clients, and we practice on a Fee-Only
- Confidentiality: We shall keep all client data private, unless authorisation is received from the client to share it. We shall treat all documents with care and take care when
disposing of them. Relations with clients shall be kept private.
- Competence: We shall strive to maintain a high level of knowledge and ability. We shall attain continuing education. We shall not provide advice in areas where we are not
- Fairness & Suitability: Dealings and recommendation with clients will always be in the client’s best interests. We put our clients first.
- Integrity & Honesty: We will endeavour to always take the high road and to be ever mindful of the potential for misunderstanding that can accrue in normal human interactions.
We will be diligent to keep actions and reactions so far above-board that a thinking client or other professional would not doubt our intentions. In all actions, we are mindful that in addition to
serving our clients, we are about the business of building a non-intermediating financial planning profession, and our actions reflect this.
- Regulatory Compliance: We will strive to maintain conformity with legal regulations.
Disclosure: We shall fully describe our method of compensation and potential conflicts of interest to clients.
- Professionalism: We shall always conduct ourselves in a professional way. This involves integrity, honest treatment of clients, and treating people with
It’s all part of our
To provide fee-only
non-intermediating personal financial plans for our clients.
We live by three important
To be the beacon for
independent, objective financial planning for individuals and families.
To be the champion of
financial services delivered in the public interest.
To be the standard bearer
for the emerging profession of non-intermediating financial planning.
We meet the following
standards and continue to abide by such standards:
1. Fee-Only financial
We are compensated solely by
the client with neither ourselves nor any related party receiving compensation that is contingent on the purchase or sale of a financial product. We do not receive commissions, rebates, awards,
finder’s fees, bonuses or other forms of compensation from others as a result of a client’s implementation of our planning recommendations.
2. Prohibition of certain
ownership interests and employment relationships
We, or a party related to
us, do not own any interest in or are employed by a financial services industry firm that receives commissions, rebates, awards or any form of compensation that is contingent on the purchase or sale
of a financial product.
3. Compliance with industry
We agree to comply with all
statutes, rules, regulations, administrative and judicial rulings, and other authorities applicable to the provision of financial planning or advisory related services.
4. Prompt notification of
certain disciplinary and legal events.
We have a continuing
obligation to inform our clients, in a prompt manner and in writing, of significant disciplinary and legal events. These events include, but are not limited to, the
Any disciplinary inquiry or proceeding initiated by any civil or criminal authority or regulatory body, including any inquiry or
proceeding relating to the firm with which we are associated.
Any disciplinary inquiry or proceeding initiated by a credentialing or membership organisation or authority to which we are subject;
Any bankruptcy, receivership, or other type of assignment or arrangement for the benefit or protection of our creditors or in
relation to any entity in which we hold an interest of 5% or more.
"Related party" means a
business colleague or family member with whom we share income or economic benefits. A related party may include, but is not limited to, a business partner or an officer or Director of our business,
or a spouse, parent, dependent minor child, an adult child still residing in the home, or other dependent.
"Financial services industry
firm" includes any entity or individual that offers any type of financial service, e.g., securities broker or dealer, investment adviser, asset manager, investment company, banking institution,
savings institution, trust company, mortgage bank, credit union, savings and loan association, insurance broker or dealer or agent, real estate broker or agent, commodities broker or dealer or