The Academy of Life Planning Limited was established on 2nd April 2012 in Chorley,
The founder, Steve Conley, was previously Head of Investments at HSBC when he lived and worked in
Canary Wharf, London. He is a multiple and international award-winner. Six times market leader. And chairing the industry steering group at the British Banker's Association. Today, 8 out of 10
investors still use his ideas. According to the World Health Organisations, one of his products even contributed to saving the lives of 5 million children.
Steve discovered how financial advisers could become trusted. By planning the client, before
planning the money. He used the #1 world-best-practice planning model. He trained as a life planner himself and arranged training for a dozen other advisers who went on to become the most trusted
advisers in the bank. But, what mattered most to customers, mattered least to the bank. TRUST! According to world leading PR firm Edleman, banks are the least
trusted of all industries globally.
His fellow bankers were unimpressed. Banks could earn far more short-term profit for shareholders,
and pay themselves bigger bonuses, by getting rid of the advisers all-together and spending marketing budgets on promoting debt instead. By 2020, the average unsecured debt in the UK is forecast to
be half annual salary.
So, disappointed that his colleagues would place profit before principles, Steve left the banks,
holding an approach that would hand over the banks' lucrative control of the game to ordinary folk. He set up the Academy to share the secrets the banks didn't want him to share. You see, people in a
mess with life and money are very profitable for a bank. And, all the UK banks preferred to sack all their financial advisers rather than fix the problem.
Steve went on to become a master Life Planner. Over the years, he has adapted the
world-best-practice planning model to make it multi-dimensional and even better. He has helped hundreds of people escape the rat race, overcome mid-life crisis, find a new direction, come together
with their significant other and set up a life of their dreams - as you can see from our many client stories.
He adapted the Goal Setting, so that it wasn't just about financial goals. It was about personal
goals too: Mind, Body, Heart and Spirit. He also added a Financial Freedom Forecaster, so his clients could plan their means to financial freedom. Then he added the business plan, a proven
proposition development framework that was as effective for his clients as it had provided for all those market-leading and award-winning businesses he built in banking. He helped hundreds of clients
create a side-hustle from their passion - a vehicle that would quickly carry them on their path to freedom. The result is The GAME Plan.
Steve is the author of Your Money or Your Life: Unmask the highway robbers - enjoy wealth in every area of your