Why Choose Us?

"If you don't have a plan of life, you'll never have order!" - Saint Josemaria Escriva

People have no plans or poor plans or plans that benefit the planner rather than the planned. So we help those who wish to be planned to plan what they want to do with their lives. So they can have a great plan, live a great life and create a great legacy.

Build the best life plan. Use planning to inspire and implement solutions to help you, heal world grief and save the planet. 


In 2017, Emma was at a crossroads in Edgeware. Should she be an accountant or a psychic? Today she is a psychic-accountant living in Hollywood!

"I recently attended one of Steve's seminars, and was quite frankly blown away! Definitely worth checking out, irrespective of your circumstances! Great work Steve! keep it up."  Mike Manaley, 2014


"Brilliant life planning session with Steve Conley, I'd certainly recommend him to anyone wanting to find their passion in life and to create the plan to reach it!" Hazel Johnson, 2017




Mike Manaley

“My friend Steve Conley is a rare man indeed. Steve was one of the most senior and powerful bankers in the world. As well other senior positions he headed up Investment at both HSBC and RBS. So why is Steve rare? 

Cut Steve in half and you will find integrity and ethics running through his core. The same can not be said for most bankers. Steve was actually fired by that bastion of honesty RBS, prior to their undoing, for pushing 'ethical' policy. The irony of it!

Steve at heart is a caring maverick. His mission now, having left banking behind, is to radically change the financial services industry, to re-calibrate it, to make it more about 'people' and not just profit. 

He has the ear of those at the top, both of banking and government. He is determined and passionate. This is man who should not be underestimated. He will change things for the better. 

I listened to Steve speak yesterday about how is now helping ordinary people to plan and live more fulfilling lives. It is clear to me his success is down to his enthusiasm, drive and commitment to his worthy cause. I am grateful to call Steve Conley a friend.”

Chris Stoner, September 2017

Chris Stoner

"When I was on the graduate scheme at a bank, I was mentored by Steve who told me all about life planning. It helped me think ahead to what I wanted my life to be like, visualise it and be open to opportunities to help me get there.
While working in Banking for 10 years, I began a blog which eventually became my “side hustle” and taught me skills on building and managing a brand. This in turn enabled me to go freelance and pursue my hobby full time and earn money while doing what I love.
I had also imagined what I wanted my house to be like, down to the wallpaper on the wall and the theme running through it and 4 years into my career we bought that house and 5 years later we have just bought our second house, enabling us to earn an additional income from the first.
Life planning has been an essential tool to building the life I wanted and imagined and a big thanks to Steve for helping plant that seed to change my mindset."
Binny Shah-Patel, Award Winning Food and Travel Writer, 2019


Binny Shah-Patel

The Adviser's Story

"It's a shame I can only give Steve 5 stars and if I could (give more) there would not be enough anyway, as not only will any interaction with Steve enlighten your existing beliefs on how we should treat clients, it will do something more powerful than that.....it will give you belief to re-evaluate yourself."  Paul Hoyle, IFA, 2017

The Academy of Life Planning train, accredit, register, mentor and partner with financial advisers and life coaches from around the world. This makes our mentees the mosted trusted advisers globally; share of heart we call it. But, as a result of the trust they become more financially successful. Listen to Peter's story. In just a couple of years from becoming a mentee, he became a top 10 financial adviser nationally in sales and on February 23 2019 he became The Times top 250 financial Adviser in the UK.


Britains most trusted national newspaper announced Peter as one of the UK's most trusted advisers!

The Company's Story

Where Are You Now?

It's 2015. This is Workplace Pensions Direct. Hidden away at the back of the exhibition. A small fish in a not so big pond. Putting out their message at the local business networking event. No-one seems to take them seriously. For all the effort they're putting in, they barely make 5-figures. This was the start.

Where Would You Like To Be?

It's 2017. Workplace Pensions Direct is a big fish in a massive pond. They appear at the major national exhibitions. They're taken seriously, as an authority. They're a Yorkshire Business Masters Finalist with a 7-Figure market-leading business. This was the end of their GAME plan.

Steve's Story

Transparency Trophy Winner

AoLP Founder Steve Conley picked up an award in September 2017 for his contribution to a more transparent financial services industry. The award was presented by the Transparency Task Force founder, Andy Agathangelou, at the offices of Morningstar in London. Steve is an Ambassador for the Transparency Task Force. He also leads one of its teams, the Market Integrity Team which is conducting a review of professional codes of conduct right across the financial services industry. He presented the outcome of that study in British parliament in Feb 2018. This led to the establishment of the APPG on Financial Stability. For more details of the Transparency Task Force - check www.transparencytaskforce.org 


Steve's Story

You need confidence to entrust your life, money and business plan to us. For this reason, we have provided an initial overview of the individual qualifications of The GAME Plan coach Steve Conley here. For details of his extensive work experience, why not check out his LinkedIn profile. He would be more than happy to connect!

Founder of the Academy of Life Planning in 2012
Master GAME Planner
Master Life Planner with the Kinder Institute of Life Planning
Multi-award-winning, multi-market-leading Proposition Architect - for 7 to 10 Figure Businesses
Yorkshire Business Masters Awards Finalist 2017
Winner of the Transparency Trophy 2017
Ambassador of the Transparency Taskforce
Chartered Financial Planner
Fellow of the Chartered Insurance Institute
Chartered Insurer
BSc Mathematics at UMIST
Former Head of Investments at HSBC, RBS Group & Santander
Former Chair of the British Bankers' Assocation, Bancassurance Steering Group
Twice winner (Associateship & Fellowship) of the British Insurance & Investment Brokers' Association Prize and twice winner of the Jubilee Prize of the Insurance Institute of Manchester, for best performance in North West England and Manchester respectively.

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